Paid Media Specialist

Summary

Join a leading digital marketing agency in India as a PPC Specialist! With 3-5 years of experience, you'll manage 35+ PPC accounts, strategize and optimize paid search campaigns, and create data-driven reports. You'll need expertise in keyword research, ad copywriting, and campaign building, along with excellent communication and analytical skills. The ideal candidate is a self-starter, detail-oriented, and thrives in a fast-paced environment. This is a work-from-home position offering a competitive salary and a friendly work environment.

Requirements

• 4+ years in a paid advertising implementor role and working with clients
• Previous success in digital campaign management, working with clients and, client success managers, project managers to understand customers' business goals and create effective Paid ads strategies
• Proficient at keyword research, writing compelling and conversion-friendly ad copies, and building strategic campaigns
• Excellent communication skills and problem-solving skills
• Previous success in digital campaign management, working with clients and, client success managers, project managers to understand customers' business goals and create effective Paid ads strategy
• Able to stay on top of industry trends and advancements and understand how these can be applied to paid campaigns
• Strong ability to analyze data and high attention to detail
• A team player who enjoys working in a fast-paced environment
• 3+ years of hands-on PPC experience
• In-depth knowledge of analyzing key metrics in Digital Marketing, conversion, and online customer acquisition in multiple industries and platforms
• Google AdWords Certified
• Advanced understanding and experience with website analytics tools (e.g., Google Analytics; GA4, Tag Manager, Search Console, and Looker Studio)
• Firm understanding and interest in all aspects of online campaigns from start to finish
• Working knowledge of popular content management systems (Joomla, WordPress)
• Agency experience, Google Analytics, and AdWords certifications are required

Responsibilities

• Manage 35+ PPC accounts and create a strategy
• Strategically manage and optimize paid search campaigns for customers, create data-driven reports, and present insights to the customer success team
• Daily management and implementation of paid search campaigns across major search engines and social networks
• Communicate strategy and results to clients in reports and during meetings
• Suggest to the account management team the opportunities to grow accounts
• Strategic communication and timely, detailed account audits and reviews on a daily/ weekly and bi-weekly basis as scoped

Preferred Qualifications

• Knowledge of HTML, CSS, and JavaScript is a bonus
• Up to date with the latest trends and best practices in SEM and AI-driven tools
• Previous experience with Moz, Ahrefs, SpyFu, or SEMrush is an asset
• Preferably a Bachelor's in Business, BBA, Economics, and/or Computer Science

Benefits

• Friendly work environment
• Competitive salary
• Work from Home position