Senior Director, Demand Marketing

Summary

Join Wrike as a remote Demand Marketing Director to conceptualize, create, implement, and optimize integrated marketing programs. You will manage a team of campaign marketers, own the campaign strategy, and collaborate with various teams. The role requires 10+ years of progressive marketing experience at a SaaS organization, proven ability to tie marketing activities to results, and experience with various marketing channels. Preferred qualifications include experience marketing to enterprise clients and developing demand generation measurement frameworks. Wrike offers a comprehensive benefits package including medical, dental, vision, life insurance, 401k, paid time off, parental leave, and a hybrid work model.

Requirements

• BA/BS or equivalent professional experience
• 10+ years progressive marketing experience at a SaaS organization
• Proven ability to tie marketing activities to results
• Past marketing leadership experience
• Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details
• Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
• Understanding of KPIs and how to pull and analyze them
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot

Responsibilities

• Drive Wrike’s integrated campaign strategy from ideation to execution
• Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
• Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI
• Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets
• Establish and enforce best practices for lead management and lead follow-up
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Successfully partner with other internal stakeholders to deliver campaigns on time and on budget
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
• Manage and develop a best-in-class team of campaign marketers

Preferred Qualifications

• 10+ years B2B demand generation marketing at a SaaS organization
• Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or IT buying committee
• Ability to demonstrate customer-centric thinking and advanced lifecycle campaigns
• Past experience developing and implementing demand gen measurement frameworks
• Past experience developing best-in-class demand gen marketers

Benefits

• Medical, Dental, and Employer-Paid Vision Insurance
• Life Insurance, Employer- Paid ST and LT Disability
• 401K, FSA/HSA Benefits, and Legal Plan
• Employee Assistance Program (EAP)
• 12 Paid Holidays, 20 Days of PTO
• 16 Hours of Volunteer Paid Time Off
• Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
• Hybrid work mode