Remote Senior Director, Demand Marketing

Summary

Join Wrike's team of innovators and creators as a Demand Marketing Director, conceptualizing, creating, implementing, and optimizing integrated marketing programs to generate and influence pipeline and bookings.

Requirements

• BA/BS or equivalent professional experience required
• 10+ years progressive marketing experience at a SaaS organization
• Proven ability to tie marketing activities to results
• Past marketing leadership experience
• Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details
• Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy
• Understanding of KPIs and how to pull and analyze them
• Experience using marketing automation platforms such as Marketo, Eloqua or Pardot

Responsibilities

• Drive Wrike’s integrated campaign strategy from ideation to execution
• Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
• Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI
• Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets
• Establish and enforce best practices for lead management and lead follow-up
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Successfully partner with other internal stakeholders to deliver campaigns on time and on budget
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
• Manage and develop a best-in-class team of campaign marketers

Preferred Qualifications

• 10+ years B2B demand generation marketing at a SaaS organization
• Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or IT buying committee
• Ability to demonstrate customer-centric thinking and advanced lifecycle campaigns
• Past experience developing and implementing demand gen measurement frameworks
• Past experience developing best-in-class demand gen marketers

Benefits

• Medical, Dental, and Employer-Paid Vision Insurance
• Life Insurance, Employer- Paid ST and LT Disability
• 401K, FSA/HSA Benefits, and Legal Plan
• Employee Assistance Program (EAP)
• 12 Paid Holidays, 20 Days of PTO
• 16 Hours of Volunteer Paid Time Off
• Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents