Remote Senior Marketing Operations Manager

Summary

Join Wistia's dynamic Operations team as a Senior Marketing Operations Manager to partner with cross-functional teams and manage marketing technology stack and roadmap.

Requirements

• 3-5 years working in a Marketing Operations role
• Strong project and program management skills
• Ability to lead by influence in a dynamic, fast-changing entrepreneurial environment
• Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights
• Hubspot and GA4 experience required
• Some Salesforce.com experience preferred
• Passionate about continuous improvement, process documentation, and delivery excellence
• Ability to understand and effectively communicate key insights from data
• Familiarity with BI tools such as Mode, Tableau or PowerBI
• Experience with Marketing campaigns for product-led growth motions and sales / customer success funnels
• Exceptional communication and collaboration skills, with a track record of working effectively with cross-functional teams

Responsibilities

• Manage marketing technology stack and roadmap, including marketing automation (Hubspot) and analytics tools (GA4)
• Ensure seamless integration, data accuracy, and efficient processes
• Develop and maintain thorough documentation for marketing technology processes, data flow, and system integrations
• Create and maintain platform-specific reporting as it relates to Marketing Key Results and/or to drive meaningful insights regarding usage or optimization of our platforms
• Develop and drive alignment with Marketing leadership on the short-term and long-term roadmap of the marketing technology stack and how that best aligns to executional strategy and goals
• Train and onboard internal teams on efficient technology usage, change management and evangelize best practices
• Support Marketing leaders in the definition and implementation of impactful, multi-channel marketing campaigns across different funnels and customer journeys
• Work with our Business Intelligence team to create and maintain marketing dashboards specifically geared toward campaign performance and trend identification in go-to-market and business intelligence tools
• Surface actionable insights for continuous improvement
• Collaborate with Sales and CS Ops to ensure seamless lead routing and handoffs, and gain insights into areas for improvement for internal teams and / or customers

Benefits

• Competitive compensation package that includes internal equity stock options
• 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
• Fully paid healthcare, dental, and vision insurance (family plans included)
• Pre-Tax FSA and Dependent Care Account
• Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”
• 16 weeks paid parental leave for all new and expecting parents
• Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
• Remote-first culture (work from anywhere in the U.S.)
• Annual professional development stipend (courses, conferences, and more)
• New hire bonus to enhance your home office set up
• Pet insurance discount