Remote Senior Product Growth Manager, Activation

Summary

Join Vercel as a Senior Product Growth Manager and drive user activation through initiatives that turn new users into long-term engaged customers. Collaborate across teams to design and execute a world-class activation strategy, ensuring our users experience the value of Vercel quickly and seamlessly.

Requirements

• 7+ years of experience in growth, product management or lifecycle marketing
• Ability to independently analyze data, identify growth opportunities, and make actionable product decisions
• Proven history of driving user engagement, delivering optimized activation funnels, and achieving product-led growth goals in a fast-paced environment
• Exceptional cross-functional collaboration skills, working effectively with engineering, design, sales, customer success, and marketing teams to drive cohesive expansion strategies
• Ability to think strategically, learn fast, and communicate with impact

Responsibilities

• Define and implement the vision and roadmap for user activation, focusing on streamlining onboarding, enhancing engagement, and improving time-to-value for new users
• Drive experiments through their entire cycle: ideation, specification, development, release, analysis, and iteration
• Leverage quantitative and qualitative research to identify opportunities within the activation funnel and validate ideas
• Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention and long-term value
• Track and optimize key success metrics such as time-to-value, activation rate, and user engagement, ensuring Vercel’s product-led growth motion remains effective and efficient
• Communicate and document plans effectively and consistently, to organize work for execution - both feature releases and experiments
• Regularly presenting growth performance and insights to senior management, informing strategic decisions

Benefits

• Great compensation package and stock options
• Inclusive Healthcare Package
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays
• Remote Friendly - Work with teammates from different time zones across the globe
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed