Summary
Join Fluence as a Growth Manager to help grow the energy storage market by conducting market-opening activities, providing strategic support, and driving policy formation.
Requirements
- 3-6 yearsβ experience in the energy industry and an understanding of market fundamentals driving broad investment decisions in the sector
- Tertiary qualifications in an analytical field such as engineering, economics or related
- Demonstrated business judgment and individual initiative
- The ability to work independently and cross functionally with Sales, Marketing, Services and Engineering teams
Responsibilities
- Proactively identify new markets and evolving market opportunities for storage applications
- Provide structured and analytically driven strategic analysis of the regional energy storage markets
- Lead technoeconomic modeling of existing and new applications of Fluenceβs energy storage solutions
- Engage with customers and stakeholders to drive market opening and continued focus on energy storage
- Educate customers and stakeholders on the benefits of energy storage
- Form and maintain constructive working relationships with electricity industry stakeholders
- Be an integral part of the regional Growth & Market Development team contributing to sales strategy and go-to-market plans
- Create case studies, white papers, webinars, testimonials, photo/video contents, etc
- Develop clear, concise, and creative copy for blog posts, local trade publications, newsletters, & social/website/digital media
- Coordinate with key media contacts across local business and trade publications
- Draft bi-lingual press releases and responsible for the dissemination of the PRs
- Identify and coordinate external speaking engagements and develop core messages
- Coordinate conference sponsorships, customer events/roadshows and tradeshows
- Manage 3rd party public relations and other local marketing consultants
- Work closely with the local sales team and apply Account-Based Marketing techniques to enhance the customer experience
- Support with other sales enablement activities as needed
Preferred Qualifications
- Experience with energy storage technology, markets and regulatory frameworks strongly preferred
- Experience in B2B marketing and/or communications roles preferred