Retail Channel Marketing Manager

Summary

Join Ruggable, a leading direct-to-consumer e-commerce brand, as their Retail Channel Marketing Manager. You will be responsible for developing and executing retail channel marketing strategies to launch Ruggable products at major retailers like Target, Lowe's, and Macy's. This role involves overseeing in-store displays, managing online presence, collaborating with retail teams, and analyzing marketing performance. You will need to manage the channel marketing budget and build strong relationships with retail partners. The ideal candidate has 5+ years of experience in channel marketing, a deep understanding of in-store merchandising, and strong project management skills. Ruggable offers a competitive compensation package including base salary, annual bonus, and 401k matching.

Requirements

• 5+ years of experience in channel marketing, retail marketing, or brand activation, ideally with a background in home decor, furnishings, or lifestyle consumer brands
• Experience with home décor or lifestyle product launches
• Proven experience launching and growing brands at major national retailers such as Target, Lowe’s, Macy’s, or similar partners
• Deep understanding of in-store merchandising, visual displays, and digital content management for retailer.com pages
• Ability to tailor marketing and merchandising strategies to fit a variety of retail formats and shopper profiles
• Strong project management skills—organized, detail-oriented, and able to juggle multiple launches and deadlines
• Excellent communicator and relationship builder, able to work cross-functionally and influence both internal teams and external partners
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Develop and execute retail channel marketing strategies for launching Ruggable at partners such as Target, Lowe’s, Macy’s, and other national and lifestyle retailers
• Pilot and test new in-store formats and campaigns, using performance data to optimize future executions
• Oversee the design, production, and rollout of in-store displays, endcaps, and merchandising tailored to home decor shoppers and each retailer’s environment
• Manage and optimize Ruggable’s brand and product presence on retailer.com platforms, ensuring content is visually compelling, on-brand, and conversion-focused
• Collaborate with retail buyers, merchandising, and marketing teams to plan and execute impactful launch campaigns, promotions, and co-branded initiatives
• Own the Channel Marketing budget, ensuring efficient spend allocation across campaigns, materials, and retailer programs
• Partner with internal teams (sales, creative, operations) to deliver all launch assets on time and to spec
• Lead cross-functional project timelines for all retail launches, ensuring seamless coordination across internal and external stakeholders
• Analyze and report on the performance of retail channel marketing initiatives, using insights to refine future launches and maximize impact
• Stay ahead of trends in home decor and retail, adapting strategies to position Ruggable competitively in a dynamic market
• Build and nurture strong relationships with retail partners, serving as the primary contact for all marketing-related activities

Preferred Qualifications

• Familiarity with planogramming, visual merchandising, or retail analytics tools
• Track record of bringing new brands or product lines to market across multiple retailer types

Benefits

• $130,000 - $160,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan