Darkroom is hiring a
Retention Marketing Manager

Summary

The job is for a Retention Marketing Manager at Darkroom, a digital growth agency. The role involves developing and managing email and SMS marketing strategies to drive customer lifetime value and help clients grow. The position is fully remote and requires flexibility to work in US Eastern Standard/Daylight Time.

Requirements

• 3-5+ years of work experience in digital marketing
• Past experience working at an agency or with multiple clients in a fast-paced environment
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences
• Demonstrated experience in Retention, Email, CRM, Loyalty, or Growth Marketing for a D2C brand or working with D2C clients
• Expertise and experience working with Klaviyo, including list segmentation, lifecycle drip automation, and triggered events
• Broad understanding of email service providers (most used include Klaviyo, Attentive, PostScript, SMSBump, etc.)
• Experience working with Yotpo, Swell Rewards, JustUno, and other Shopify tech that integrates with Klaviyo
• You've had at least one direct report before OR exceptional leadership skills working with cross-functional teams
• Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• Strong strategy and analytics skills, with an advanced understanding of success metrics

Responsibilities

• Lead a small team within the Retention Marketing Department to strategically develop customized retention marketing strategies that help our clients grow and scale
• Serve as the point of contact for select clients, developing best-in-class retention strategies and meeting with clients weekly
• Develop strategic campaign calendars and prioritize projects and initiatives designed to scale email and SMS programs
• Provide support and guidance to help Retention Associates analyze data, develop winning retention strategies, and create reports for client happiness
• Project manage and delegate client tasks to your team, consisting of both Associates and designers
• Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth

Benefits

• Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek” summer break, and 10 holidays throughout the year to keep you recharged and sharp
• Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Lisbon, and São Paulo
• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration