ZOE is hiring a
Retention Marketing Manager

Summary

ZOE is seeking a data-driven Retention Marketing Manager to help improve member engagement and drive membership signups. The ideal candidate has experience with email marketing, customer segmentation, A/B testing, and project management. The role offers remote work, stock options, paid time off, enhanced parental leave, private healthcare, life assurance, health and wellbeing benefits, a pension, and learning opportunities.

Requirements

• Braze experience
• Experience working with US based consumers and companies would be considered a bonus
• Experience working with Email, Chat, App and SMS campaigns at scale
• Experience working niche customer segments in a health or science capacity
• DTC Subscription experience is ideal; some form of digital marketing a must
• 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups
• Strong understanding of email marketing best practices with email CRM experience
• Strong copywriting skills and you’ll receive some training on this ongoing too!
• Analytical with strong understanding of A/B testing
• Understanding of customer communication best practices and compliance
• Highly organized with excellent project management skills
• Excellent written and verbal communication skills
• You’re a great collaborator: People love working with you

Responsibilities

• Create welcome, nurture, retention and winback programs for ZOE members
• Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE
• Identify and prioritise engagement opportunities based on sizing impact, confidence and effort
• Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation
• Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams
• Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience
• Deploy NPS and Trustpilot campaigns to develop social proof for marketing the product beyond members and reach new audiences
• Run A/B tests and experiments to increase campaign performance
• Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors

Benefits

• Remote-first. - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly
• Stock options
• Paid time-off. - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days)
• Enhanced parental leave
• Private healthcare and life assurance. - flexible options to choose what fits
• Health and wellbeing. - Employee Assistance Program, Cycle to Work, and more
• Pension. - paying monthly and offering flexibility to top your pension up
• Allocated social, WFH and Growth (L&D) budgets
• Plenty of learning and social opportunities