Nightfall AI is hiring a
Sales and Marketing Operations Manager in United States, Canada

Summary

Nightfall is hiring an operations expert with experience in sales and marketing to build and manage the marketing and sales stack, focusing on email programs and lead management. The candidate should have expertise in using tools like Salesforce, HubSpot, Google Analytics, and Outreach, and be detail-oriented, organized, problem-solving, and able to work in a fast-paced environment. This is a technical role with responsibilities including handling email setup, improving lead processes, partnering with sales, conducting marketing operations reviews, generating reports, and continuously improving marketing automation.

Requirements

• Bachelor’s degree in Marketing, Business, Math, Physics, or related discipline
• 3-5 years experience in marketing operations, including use of CRM (Salesforce), marketing automation (Hubspot) and analytical tools
• Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals
• Strong interpersonal skills and the ability to coordinate across multiple departments
• Proactive, self-motivated, and detail-oriented with a strong commitment to excellence
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

Responsibilities

• Handle the technical setup of emails, landing pages and automated nurture programs in support of demand generation and retention efforts
• Continually iterate on and improve processes for lead capture, management, routing and scoring
• Partner closely with sales to implement a seamless lead-to-close process that provides visibility into marketing’s impact on sales pipeline
• Conduct regular Marketing Operations Reviews to align Marketing strategy with tactics and ensure effective execution of Marketing strategy
• Generate regular reports and dashboards to track key performance metrics and provide insights to stakeholders
• Continuously improve marketing automation processes in salesforce and other systems and drive the roadmap, from data cleansing to predictive analytics and program management
• Drive the technical evolution of marketing and sales systems

Benefits

Not explicitly mentioned in the job description