Sales Enablement Manager

Summary

Join Workleap as the Sales Enablement Manager and play a pivotal role in driving revenue growth by empowering sales teams to win, upsell, and retain clients. You will design and implement enablement strategies, enhance revenue teams, improve sales efficiency, and increase customer value. Your leadership in competitive insights will directly impact win rates and customer retention. You will develop and execute targeted enablement programs, maintain deep insights into sales funnels, lead competitive intelligence initiatives, own and refine sales enablement materials, provide coaching and guidance to sales managers, define and track KPIs, and support the onboarding of new sales hires. This role requires strong collaboration with various teams including Sales, Marketing, and Product. The position offers the challenge of scaling with limited resources, keeping pace with product evolution, and improving competitive readiness.

Requirements

• 3+ years of experience in enablement, sales training, product marketing, or related revenue-driving roles, ideally within SaaS or technology-focused organizations
• Proven expertise in building strong relationships with revenue leaders to create impactful enablement programs directly influencing sales performance and customer success outcomes
• Deep familiarity with enablement best practices, methodologies, and tools
• Demonstrated success working with sales, account management, and customer success teams, clearly understanding their unique enablement needs
• Exceptional communication and interpersonal skills, capable of influencing and collaborating across all organizational levels
• Strong results orientation with proven ability to manage multiple projects, priorities, and stakeholders simultaneously

Responsibilities

• Develop and execute targeted enablement programs that enhance selling skills, product knowledge, and customer engagement for SDRs, BDRs, AEs, AMs, and CSMs
• Maintain deep, ongoing insight into sales funnel constraints, churn drivers, product capabilities, and our ideal customer profile through tools like Hubspot, Gong, and strategic collaboration across Product, Sales, and Marketing
• Lead competitive intelligence initiatives, leveraging Crayon and partnering with Product Marketing and Product Management to deliver clear, actionable resources that improve sales effectiveness and win rates
• Own and continuously refine all sales enablement materials for the Workleap platform, alongside the design team, ensuring they’re engaging, actionable, and easily accessible
• Provide ongoing coaching and guidance to Sales managers on enablement programs to drive adoption and maximize revenue impact
• Define and track KPIs to assess the impact of enablement programs on win rates, asset utilization, training adoption, and customer retention
• Support the onboarding of new Sales hires by providing relevant enablement materials and collaborating with Sales leaders to embed key knowledge and skills into onboarding plans
• Align with the Sales Director on bottlenecks within the sales funnel
• Review call data to spot recurring messaging misalignment
• Review updates in Crayon to track competitor positioning, pricing changes, or feature launches
• Deliver a presentation to the Sales team on how to leverage a new feature to address a common objection
• Update reporting on utilization metrics of key assets (e.g., pitch decks, battlecards)

Benefits

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