Sales Enablement Specialist

Summary

Join CBT Nuggets as a Sales Enablement Specialist and serve as the bridge between Marketing and Sales teams. You will oversee the creation, coordination, and optimization of sales and marketing assets to drive pipeline growth and sales success. This role blends project management and creative marketing, requiring cross-functional collaboration to manage asset development from concept to completion. You will ensure assets are on-brand, meet business goals, and are optimized for audience and channel. Success is measured by on-time delivery, internal adoption, marketing-sourced leads, and cross-team satisfaction. The ideal candidate is a natural organizer with a marketer's mindset and experience in B2B marketing.

Requirements

• 3–5 years of experience in marketing project management, campaign coordination, pre-sales consulting, or a similar B2B marketing role
• Demonstrated success managing cross-functional projects from kickoff through delivery
• Strong understanding of lead generation strategies and sales-marketing alignment
• Excellent communication, organization, and stakeholder management skills
• Familiarity with CRM and marketing automation platforms (Salesforce, Klaviyo, Airtable, and Asana are a plus)
• A sharp eye for detail, deadlines, and keeping things on track…even when juggling multiple projects and priorities

Responsibilities

• Manage the production timeline for sales and marketing enablement assets, including briefs, feedback/reviews, approvals, and launch
• Translate business needs into clear creative briefs and timelines for content, design, and digital teams
• Coordinate cross-functional input and ensure assets meet goals for usability, performance, and branding
• Act as a liaison between Sales and Marketing to ensure asset creation aligns with evolving sales needs
• Help manage requests for new materials, prioritizing work based on impact and feasibility
• Collaborate with our Content Marketing, Growth Marketing, and Design teams, and work with Sales leadership to align messaging and campaign materials
• Maintain a library of up-to-date, on-brand assets for Sales (case studies, pitch decks, product one-pagers, battlecards, etc.)
• Create and optimize easy-to-use design templates for targeted account outreach
• Coordinate updates and revisions to existing assets as needed
• Support campaign execution and lead gen efforts by ensuring all materials are optimized for audience and channel
• Track usage and performance of assets to inform future projects
• Identify gaps in the sales enablement toolkit and recommend new materials or strategies
• Stay current with industry best practices for sales enablement and B2B marketing

Preferred Qualifications

• Experience supporting a Sales team directly
• Background in EdTech, SaaS, or IT services
• Knowledge of sales enablement platforms or tools (e.g., Highspot, Seismic, or similar)
• Asset creation and development (pre-Sales pitch decks); experience with Canva, Sketch, or other design tools
• Remote work experience and comfort with asynchronous collaboration with colleagues across time zones

Benefits

• Generous employee benefits
• Work from anywhere
• We take work-life balance seriously