Senior Account-Based Marketing Manager

Summary

Join AlphaSense as an Account-Based Marketing (ABM) Manager and drive awareness, interest, and engagement within our most strategic accounts. You will develop and execute AlphaSense's ABM strategy, design and launch integrated ABM campaigns, and collaborate closely with sales and other teams. This role requires strong analytical skills, experience with ABM platforms (like Demandbase, Salesforce, Marketo), and excellent communication skills. You will be responsible for managing ABM campaigns, tracking performance, and presenting insights to stakeholders. If you are motivated by measurable results and passionate about innovative marketing, this is the perfect opportunity to contribute to AlphaSense's growth.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5-7 years in B2B marketing, with a focus on account-based marketing or demand generation. Previous experience managing ABM programs is a plus
• Highly organized with exceptional project management skills. Proven ability to handle multiple campaigns, timelines, and objectives simultaneously
• Proficient in CRM and marketing automation tools such as Demandbase, Marketo, and Salesforce (experience with DemandBase is a plus!)
• Strong analytical skills to evaluate campaign effectiveness, measure ROI, and extract actionable insights from data
• Excellent written and verbal communication skills to craft compelling, personalized content and collaborate effectively with sales, content, and creative teams
• Strong team player with the ability to work cross-functionally and adapt to a fast-paced, agile environment

Responsibilities

• Develop, refine, and execute AlphaSense's ABM strategy to drive engagement, pipeline, and revenue from high-priority accounts. Ensure alignment with sales and customer success to achieve shared objectives
• Design and launch integrated, multi-channel ABM campaigns across email, social media, digital ads, content marketing, webinars, and events. Tailor each campaign to address specific pain points, business needs, and buyer personas within target accounts
• Work closely with the sales team to identify top accounts, define account goals, and create highly personalized account plans. Foster ongoing communication with sales to keep ABM efforts closely aligned with sales objectives and feedback
• Collaborate with content and creative teams to develop custom, high-impact content (blogs, whitepapers, case studies, landing pages) for each stage of the account’s buyer journey. Ensure messaging is specific to account needs and resonates with key decision-makers
• Track, analyze, and optimize campaign performance through KPIs and account-specific engagement metrics. Regularly present campaign insights and recommendations to stakeholders to inform future ABM efforts
• Leverage ABM platforms and tools (such as Demandbase, Salesforce, Marketo) to execute campaigns efficiently, target accounts effectively, and deliver personalized experiences at scale
• Oversee and manage the budget for ABM campaigns, ensuring a high return on investment. Optimize spend across channels to maximize impact and efficiency
• Partner with field marketing and events teams to deliver high-impact, account-specific events and webinars that deepen relationships with key accounts and drive engagement with decision-makers
• Conduct research on target accounts to gain a deep understanding of their industry landscape, pain points, and buying behavior, ensuring ABM programs are highly relevant and impactful
• Demonstrate and encourage company values by modeling flexibility, integrity, collaboration, team building, and making it fun!

Benefits

• Collaborative culture
• Professional growth opportunities
• Performance-based bonus
• Equity
• Generous benefits program