Senior Campaign Manager

Summary

Join Sauce Labs as a Senior Campaigns Manager and lead the execution of multi-channel marketing campaigns to drive lead generation, customer acquisition, and revenue growth. This role demands strategic thinking and hands-on execution, focusing on performance metrics and ROI. You will collaborate with cross-functional teams, mentor marketing specialists, and leverage data analytics for optimization. The ideal candidate possesses extensive experience in multi-channel marketing, data analysis, and budget management. This is a hybrid role requiring in-office presence as needed, depending on location.

Requirements

• A minimum of 5 years of experience in creating and managing multi-channel marketing campaigns, preferably in a B2B environment
• B.S. in Marketing or related field from an accredited university
• Proven ability to analyze and interpret complex data to make data-driven decisions. Familiarity with analytics platforms like Google Analytics, Salesforce, and Marketo is essential
• Comprehensive understanding of digital marketing channels including PPC, SEO, Social Media, and Email Marketing
• Solid background in content creation, strategy, and messaging alignment
• Extensive experience in managing marketing budgets, with a focus on optimizing ROI
• Proven ability to build and maintain strong relationships with internal and external stakeholders, including senior leadership and external partners
• Exceptional written and verbal communication skills, including experience presenting to senior leadership

Responsibilities

• Develop, manage, and implement multi-channel marketing campaigns, including but not limited to email marketing, webinars, social media, paid search, content syndication and content marketing
• Align campaign objectives with overarching business goals and target KPIs
• Lead cross-functional teams to ensure effective and timely execution of campaigns
• Mentor a team of marketing specialists
• Foster a high-performance culture through effective coaching and leadership
• Ensure resources are effectively allocated for maximum impact
• Set clear goals, expectations, and performance metrics for the team
• Utilize analytics platforms such as Google Analytics, Marketo, and Salesforce to monitor and evaluate campaign performance
• Deep understanding of salesforce campaign structures, lead tracking & usage of UTMs
• Implement iterative improvements based on data insights
• Report on campaign metrics, identifying successes and areas for optimization
• Strong understanding of lead scoring models
• Partner with the content, PMM and creative teams to develop high-quality campaign materials that resonate with target audiences
• Ensure brand consistency across all marketing assets and channels
• Build strong relationships with Marketing, Sales, Product, and other key internal teams
• Communicate campaign plans and performance metrics to senior leadership
• Collaborate with external partners and agencies when applicable
• Own various vendor relationships ensuring all programs are executed within allocated resources and timelines
• Monitor ROI and cost-per-acquisition metrics to help drive decision-making on marketing budget spend

Preferred Qualifications

• Experience in the software or tech industry
• Experience with the Contentful platform

Benefits

• Health coverage (medical, dental, and vision)
• Disability and life insurance
• Parental leave benefits
• Flexible time off
• Professional development
• 401(k) retirement plan with match