Senior Manager, ABM Campaigns

Summary

Join Abnormal Security as the Senior Manager, ABM Campaigns and own the development and execution of impactful account-based marketing campaigns. You will be responsible for crafting strategies, managing programs, collaborating with cross-functional teams, and analyzing campaign performance. This role requires extensive experience in enterprise marketing, ABM strategies, and cross-channel expertise. You will leverage ABM platforms and data analysis to drive revenue growth and expand market share. The position offers opportunities for professional development within a growing SaaS company. You will work with cutting-edge technology and collaborate with a dynamic team.

Requirements

• Enterprise Marketing experience required, including driving cross-sell and expansion campaigns
• Strong understanding of demand generation across multiple channels and the ability to adapt campaigns to the most effective platforms for target audiences
• Ability to communicate complex ideas in simple terms and translate data into actionable business insights
• Strong understanding of ABM strategies, enterprise sales cycles, and B2B buyer journeys
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions
• Proven track record of managing multiple projects simultaneously with strong attention to detail
• Experience working with sales teams, aligning their business metrics to marketing campaigns, and driving pipeline growth
• Strong ability to craft clear, concise messages for internal and external stakeholders

Responsibilities

• Shape the strategy for your campaigns, ensuring alignment with marketing objectives, sales goals, and buyer personas
• Deeply understand how to target, engage, and convert Enterprise buying committees
• Plan, build, and manage 1:1, 1:few, and 1:many programs for top enterprise accounts throughout the customer lifecycle, leveraging a land-and-expand strategy
• Partner with sales and field marketing to define target account lists, align messaging, and ensure tight coordination between marketing and sales efforts
• Deeply understand the sales GTM motions and be an extension of the field marketing team
• Partner with MOPs to build and implement an account-based reporting methodology
• Meticulously measure effectiveness of ABM programs and account penetration success
• Use ABM platforms (e.g., 6sense) to execute account targeting and orchestration
• Own the ABM techstack roadmap in collaboration with MOPs and be on the cutting edge of the latest tools and technologies
• Create national campaigns that can be activated locally across the regional field sales teams

Preferred Qualifications

Experience in enterprise security or SaaS marketing

Benefits

• Drive high-value campaigns that directly contribute to revenue growth
• Work with cutting-edge security technology and marketing tools
• Partner with a dynamic team of marketers, sales leaders, and product experts
• Opportunities for professional development in a growing enterprise SaaS company