Simple Marketing Operations Cloud is hiring a
Senior CRM Manager

Summary

The job is for a Senior CRM Manager at Simple, a mobile product company with over 15 million users. The role involves optimizing customer experience, creating and delivering the overall CRM strategy, performing deep-dives, tracking campaign performance, collaborating cross-functionally, preparing a win-back strategy, implementing A/B tests, analyzing uplifts, and proposing improvements.

Requirements

• 5 years+ of experience in CRM & lifecycle management in high-growth mobile B2C products
• Strong understanding of customer lifecycle management, segmentation and personalized strategies, proven track record in revenue uplifts via CRM
• Strong email experience (automation, deliverability, etc)
• Technical expertise with CRM and analytical systems
• Previous experience with handling, scheduling and project management high volume communications in fast-moving B2C environment
• Excellent understanding of CRM systems and proficiency in using CRM tools (Braze is an advantage) and analytical platforms
• Strong problem-solving abilities, a keen eye for details and unparalleled commitment to deliver high-quality work
• A self-starter attitude with a proven ability to manage multiple projects simultaneously and work autonomously
• Result driven and impact oriented

Responsibilities

• Lead the end-to-end redesign of our customer experience, auditing and rebuilding existing lifecycle journeys to optimize acquistion funnel and win-back campaigns via CRM
• Develop and implement new strategies of segmentation and communication via constant experimentation
• Perform deep-dives including sales funnel analysis to improve the effectiveness of CRM channels
• Track and improve campaigns' performance by consistently monitoring and reporting on key CRM metrics
• Collaborate cross-functionally with Growth, Design, Engineering, Analytics and other teams to ensure alignment and coordination of CRM initiatives in the wider ecosystems
• Prepare win-back strategy for Simple users, which includes: communication strategy, offers' variation, short and long term plan
• Implement various A/B tests via campaign manager, built constant experimentation process
• Analyze and calculate uplifts for experiments, propose improvements based on it

Benefits

• Competitive salary package commensurate with experience, plus stock options
• In-office, hybrid work and remote opportunities
• Relocation package (Cyprus)
• The equipment you need to do your job
• A premium SIMPLE subscription
• 21 days annual leave, plus bank holidays (those observed where you live)
• Support to learn English, should you need (or want) to
• Flexible hours. We focus on your results, not how long you spend at your desk