Wpromote is hiring a
Senior Director, Remote - United States

Summary

The job description is for the Senior Director of Demand Generation at Wpromote. This role involves driving demand generation strategies to boost pipeline, new customer acquisition, and expansion opportunities. The ideal candidate should have a proven track record in B2B digital marketing and lead generation campaigns. Wpromote offers remote work, flexible schedules, unlimited PTO, extended holiday break, 100% paid parental leave, 401(k) matching, various insurance options, annual Class Pass Credits, and more.

Requirements

• 7-10 years of demonstrated success in developing and executing digital marketing and lead generation campaigns
• Proven experience as a marketing leader with a track record of contributing to the growth and success of the company; advertising, ad tech or mar tech preferred
• 3-5 years of experience in building and managing remote high-performance teams
• Experience with CRM (ie Salesforce), marketing attribution (ie, Pardot, Marketo), intent tools (ie, Demand Base, 6Sense) and other tools
• Strong experience in branding, positioning, and marketing messaging
• Excellent leadership and team management skills
• Analytical mindset with the ability to leverage data for decision-making
• Strong communication and presentation skills
• Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus

Responsibilities

• Developing a comprehensive demand gen strategy aligned with Wpromote’s business objectives and growth plans
• Driving demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels
• Designing and driving outbound ABM campaigns
• Owning the pipeline targets, collaborating with the marketing team to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities
• Utilizing data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance
• Cultivating a culture of continuous testing and optimization to improve channel performance and ROI

Benefits

• Remote-first culture
• Half-day Fridays year-round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!