Senior Growth And Product Marketing Manager

Summary

Join Saltbox, a company simplifying online business operations, as a Senior Growth & Product Marketing Manager. This fully remote role, with quarterly in-person meetings, involves leading impactful marketing campaigns, refining messaging, and driving growth through data-driven strategies. You will collaborate with various teams, including sales, product, and customer success, to align marketing efforts with business goals. The position requires expertise in demand generation, email marketing, and webinars, along with strong narrative crafting skills and proficiency in marketing automation tools. Saltbox offers a comprehensive benefits package, including fully covered medical insurance, 401k options, paid time off, parental leave, and professional development opportunities.

Requirements

• At least 5 years of experience in demand generation, growth marketing, or product marketing, with expertise in email/database marketing and webinars
• A strong ability to craft compelling narratives and campaigns that resonate with target audiences
• Skilled in marketing automation and analytics tools (e.g., Marketo, HubSpot, Klaviyo, Google Analytics)
• Demonstrated success in using customer insights and performance data to refine marketing strategies and deliver results
• Proven ability to work cross-functionally with marketing, product, sales, and design teams

Responsibilities

• Develop attention-grabbing multi-channel marketing campaigns to drive customer acquisition across email, SMS, events, affiliate and influencer channels
• Help us scale up our webinar & virtual conference channel to drive interest and engagement among the SMB audience
• Host/moderate engaging webinars, leveraging a network of thought leaders and speakers in the logistics space
• Build and execute lifecycle marketing strategies tailored to every stage of the buyer’s journey
• Consistently build on our inbound and outbound database campaigns and grow the database over time through proven lead generation strategies
• Partner with eCommerce influencers, affiliate partners and trade associations to expand demand generation beyond our network
• Craft and refine brand and product messaging to address customer pain points and differentiate our solution effectively
• Conduct ongoing customer research to inform messaging and campaigns
• Own GTM process in collaboration with VP Marketing, ensuring new features and product positioning aligns with needs of the customer
• Manage relationships with external website agencies to continuously optimize the Saltbox website, driving performance enhancements through strategic content updates and modular improvements aligned with business objectives
• Collaborate with sales, product and customer success teams to align marketing efforts with business goals
• Work closely with the paid growth marketing, content marketing and community leads to achieve a consistent and delightful customer experience
• Use customer data, market trends, and campaign performance to inform and optimize marketing strategies
• Test and iterate on messaging, offers, and strategies to improve conversion rates and ROI
• Leverage AI and the latest martech to improve deliverability, engagement and response rates
• Monitor industry shifts to ensure our strategies meet the evolving needs of SMBs scaling their businesses

Preferred Qualifications

A dynamic thinker who thrives in fast-paced, high-growth environments (eCommerce or SaaS experience is a bonus!)

Benefits

• Medical insurance fully covered for two UHC plans, or a low premium for PPO
• 401K plan options
• Company-paid long-term, short-term disability, and life insurance
• Generous paid vacation, sick leave, and holidays
• Paid parental leave
• Opportunities for professional development, including job training and a dedicated learning budget