Remote Senior Growth Marketer

Summary

Join our fast-growing startup as a Senior Growth Marketer and drive impactful acquisition strategies to attract signups from our ideal SMB segment for our self-service B2B product.

Requirements

• Minimum 5+ years of experience in a Growth Marketing role with proven success in executing acquisition strategies across a variety of growth marketing channels, leveraging scrappy and creative strategies
• Experience in B2B SaaS, preferably in the dev tool space with a freemium subscription model context
• A bias for action - you understand done is better than perfect and that we can always improve over time
• Proven track record delivering tangible business outcomes
• Interest in the intersection of security and developer experience
• Communicate proactively and clearly, and would enjoy working in highly cross-functional, distributed growth teams
• Experience using analytics tools for new data insights and validating the effectiveness of launched initiatives
• Obsession with learning about the customer whether through interviews, feedback, support tickets, or social media to better understand their pain points and needs

Responsibilities

• Collaborate closely with teams owning demand gen, content, SEO, product marketing, events, and product to identify and execute initiatives that drive acquisition and signups
• Strategically run tests across marketing channels—social media, SEO, paid search, email, and content—to discover and capitalize on growth opportunities, iterating rapidly to drive signups
• Focus on optimizing the user journey from initial awareness through to sign-up, maximizing conversion rates across landing pages, sign-up flows, and campaigns
• Design, build, and scale growth loops that bring new users into our funnel and increase the reach and impact of acquisition programs targeting our ICP for the self-service tier
• Own, design, and lead new acquisition programs with a strong emphasis on measurable, scaled impact for signups
• Work cross-functionally with Marketing, Product, Engineering, and Sales to execute initiatives that move KPIs forward, including funnel optimization, channel and program launches, and partnerships
• Manage marketing spend, planning, allocating, and optimizing budgets across high-ROI channels to ensure positive returns on all acquisition growth efforts
• Become an expert on our target self-service segment, leveraging research to understand their needs, behaviors, and pain points

Benefits

• Equity at an early-stage, fast-growing startup
• Premium health insurance (medical, dental, vision)
• Guilt Free Unlimited PTO - 3-week minimum strongly encouraged!
• Upward Mobility
• Learning and Development Stipend
• Wealth Advisor
• 401k
• Pregnancy & Family Leave
• Fertility & Adoption Benefits
• Equal Compensation (regardless of gender or race)