Lifecycle Marketing Manager

Summary

Join 7shifts, a leading team management software platform for the restaurant industry, as their Lifecycle Marketing Manager. You will develop and execute multi-channel lifecycle marketing strategies to boost lead engagement, trial conversions, and monetization. This role involves creating and managing campaigns, leveraging data for optimization, and analyzing customer behavior to enhance the customer journey. You will need experience in lifecycle or growth marketing, proficiency with marketing automation platforms, and strong analytical and communication skills. 7shifts offers a dynamic work environment, opportunities for professional growth, competitive benefits, and flexible work arrangements.

Requirements

• Experience in lifecycle, email, or growth marketing, with a track record of driving free trial conversion and revenue growth
• Proficiency with Marketo (or similar marketing automation platforms)
• Demonstrated understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Exceptional written and verbal communication skills
• Project management acumen, the ability to prioritize and manage multiple projects simultaneously
• Proven ability to excel in highly collaborative, cross-functional environments

Responsibilities

• Create and execute lifecycle programs that convert leads into paying customers, including content-specific nurtures, trial conversion flows, and follow-ups at key touch points
• Leverage data to identify and prioritize the most effective channels and personalize messaging to maximize engagement
• Experiment and iterate by testing messaging, timing, and channels to continuously improve performance and identify key insights
• Own end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
• Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
• Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
• Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value

Preferred Qualifications

• Experience with Appcues, Salesforce, and Mobile Marketing (SMS & Push)
• Experience with Product-Led Growth (PLG) organizations
• Experience supporting a fintech product
• Knowledge of restaurant operations
• Experience in subscription-based business models

Benefits

• Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
• Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
• We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more
• Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!