Senior Manager, Digital Growth

Summary

Join Brightline as a Senior Manager or Director, Digital Growth (Website/SEO) and own the end-to-end website and SEO strategy. You will be responsible for growing website traffic and new users through organic search, designing and implementing strategies to increase organic traffic, optimizing high-performing pages, collaborating with stakeholders, and leveraging data insights. This role requires a strategic mindset, data-driven analytical thinking, a collaborative approach, and content excellence. You will need a Bachelor's degree (Master's preferred), 7+ years of experience in SEO and digital marketing, and deep understanding of SEO tools and principles. Brightline offers a comprehensive benefits package including health insurance, paid time off, stipends, retirement benefits, and a remote-friendly culture.

Requirements

• Possess a Bachelor’s degree in business, marketing, communications, or a related field
• Have 7+ years of hands-on experience in SEO, digital marketing, or a related discipline, with a proven track record of driving measurable organic growth
• Demonstrate a deep understanding of SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs) and principles, including technical SEO, metadata, and backlinking
• Show proficiency in compiling, interpreting, and presenting web analytics data to inform strategy and measure outcomes
• Possess strong organizational and project management abilities with the capacity to juggle multiple initiatives and meet deadlines
• Have experience working cross-functionally, with a demonstrated ability to align SEO strategies with overarching marketing and business goals
• Maintain up-to-date knowledge of search engine algorithms, trends, and emerging best practices

Responsibilities

• Develop and execute comprehensive Website and SEO strategies to drive organic growth and new member acquisition, including keyword research, content optimization, and technical SEO
• Manage all Brightline and Brightlife Kids brand strategy for website and SEO, including navigation and UX, and to drive new member acquisition
• Gain a deep understanding of Brightline’s member experience and marketing engagement efforts
• Develop a comprehensive Website and SEO roadmap, manage budgets effectively, utilize and manage content library, and oversee test-and-learn initiatives to optimize performance for new member acquisition
• Develop Local Listings (i.e. Google My Business) strategy, operationalize and maximize performance for new member acquisition
• Monitor and analyze performance metrics using tools like Google Analytics, Google Search Console, Segment, and other SEO platforms to track progress and inform decision-making
• Utilize internal and external data to measure the effectiveness of SEO campaigns, site performance, and other key performance indicators (KPIs)
• Leverage data insights to refine organic growth strategies and inform decision-making
• Present data-driven recommendations and progress reports to senior leadership to ensure alignment with organizational goals
• Partner with Sales, Product, and Data teams, as well as other Marketing team members, to implement regular tests and pilots that improve engagement and organic performance
• Use experimentation to identify opportunities for optimization and innovation in SEO efforts
• Build strong working relationships with cross-functional teams, including Sales, Data, Product, Care, Finance, and Marketing
• Align and execute SEO strategies seamlessly to support member acquisition and engagement goals
• Source high-impact keywords for blogs, landing pages, press releases, and other content needs to target and engage key audiences
• Develop and manage SEO timelines, roadmaps, and performance reports, presenting actionable insights and recommendations to senior leadership
• Create and optimize compelling headlines, body copy, and CTAs for digital assets to maximize search visibility and conversions
• Identify opportunities for backlinking, partnerships, and content syndication to improve domain authority

Preferred Qualifications

• Have previous experience in a company or startup with brick and mortar locations
• Have previous experience in a digital health startup or healthcare-related marketing
• Possess leadership experience, with a demonstrated ability to manage teams

Benefits

• Medical + Dental + Vision + Disability + Life Insurance
• 14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave
• Learning and Development Reimbursement
• Health and Wellness Stipend
• Home Office Reimbursement
• 401k
• Stock Options
• Remote, community-focused culture
• Company wide meditations
• Group workouts hosted by Brightline employees!
• Company Offsites