Remote Senior Manager Integrated Marketing

Summary

Upwork is seeking a Senior Manager, Integrated Marketing lead to develop and execute integrated marketing strategies for product launches, collaborate across functions, and ensure brand consistency. The ideal candidate should have 8 years of experience in integrated marketing or comms strategy, with multiple years of product launch experience.

Requirements

• Minimum of 8 years of integrated marketing or comms strategy experience combined between marketing/brand agency and/or technology industry required
• Multiple years of product launch experience focused on full-funnel marketing support

Responsibilities

• Lead the development and execution of product go-to-market strategies to support business and marketing objectives through integrated marketing campaigns, programs, and tentpole moments that drive results at each stage of the marketing funnel
• Drive the strategy, development, enhancement, and execution of marketing programs and campaigns across multiple channels
• Lead our GTM marketing pillar and oversee multiple marketing initiatives to ensure there is brand consistency
• Collaborate across functions to develop highly effective, creatively excellent integrated marketing campaigns

Benefits

• Annual base salary range: $136,000 — $184,000 USD (individual base pay will depend on skills, qualifications, experience, and location)
• Eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program