Thistle is hiring a
Senior Manager of CRM & Lifecycle Marketing

Summary

Join Thistle as a Senior Manager of CRM & Lifecycle Marketing to maximize customer engagement across owned marketing channels, strategize and execute marketing automation, segmentation, and complex workflow builds. This 100% remote role requires 5+ years of experience in email/CRM/retention/lifecycle marketing within the consumer category, ideally at an early-to-mid stage, high-growth startup.

Requirements

• Experience using today’s modern ESPs (especially Klaviyo), Google Analytics, and Google Workspace
• Experience with content personalization and managing the customer lifecycle from email capture onward within a lean growth/marketing team
• Outstanding problem-solving, analytical, and communication skills
• Experience with HTML and CSS. Tableau and SQL experience is a plus
• Possess a healthy balance of qualitative and quantitative talent
• Selfless and hands-on
• Perfectionist stickler
• 5+ years experience in email/CRM/retention/lifecycle marketing within the consumer category, ideally at an early-to-mid stage, high-growth startup

Responsibilities

• Own CRM and lifecycle marketing from start to finish
• Define and drive our CRM and lifecycle strategy
• Generate and execute new approaches for engaging customers through the subscription lifecycle
• Manage campaigns and programs across the customer lifecycle
• A/B test across your channels and work closely with data, product, and marketing to develop and execute new testing strategies
• Create and drive segmentation strategies for CRM customization using demographic and behavioral data
• Leverage data to prioritize initiatives, including automated dashboards to measure and report on campaign progress and effectiveness
• Monitor channel performance and collaborate with the product/engineering team to inform new growth and retention/engagement strategies
• Develop weekly, monthly, and ad hoc reporting on performance and cultivate a culture of iteration and experimentation to optimize performance
• Work cross-functionally with the marketing, creative, and customer service teams to bring visibility to key content, features, and programs
• Drive loyalty through program development, expansion, and management of Thistle’s unique offerings that set us apart from our competition

Benefits

Competitive salary and benefits package