Senior Product Marketing Manager

Summary

Join Greenfly, a leading B2B SaaS platform, as a Senior Product Marketing Manager. You will lead go-to-market initiatives, craft compelling product narratives, and conduct customer research to inform product development and marketing campaigns. This role requires 10+ years of experience in product marketing, with at least 4+ years in SaaS, and strong communication, strategic vision, and analytical skills. The position is primarily remote, with occasional in-person meetings near one of our hubs. Greenfly offers a competitive salary, stock options, comprehensive health benefits, flexible time off, and the opportunity to work from home.

Requirements

• 10+ years in Product Marketing, or related roles in Marketing or Product, with at least 4+ years in SaaS
• Proven success in driving GTM strategies and delivering results
• Exceptional writing and storytelling skills with a keen ability to translate technical features into customer-focused benefits
• A knack for seeing the big picture, asking the right questions, and prioritizing initiatives that move the needle
• Organized and deadline-driven, capable of managing multiple projects with minimal oversight
• Strong ability to leverage data and insights to inform decisions
• Proven track record of creating new processes, managing multiple projects and meeting deadlines
• Experience working cross-functionally with Product, Sales, Engineering, Creative, and Marketing teams
• Must be legally eligible to work in the USA

Responsibilities

• Lead cross-functional GTM efforts from ideation to execution, aligning Product, Marketing, Sales, and Executive teams
• Work with leadership to define business strategies, pricing models, and product packaging that maximize market impact
• Partner with Product teams to craft messaging that highlights features, benefits, and unique use cases
• Create compelling product narratives that resonate with our target audiences
• Collaborate with Product to conduct qualitative and quantitative research to uncover customer needs, pain points, and behaviors
• Translate insights into actionable strategies that inform product development and marketing campaigns
• Stay ahead of industry trends and the competitive landscape
• Identify opportunities for differentiation and refine our product positioning
• Plan and execute product and feature launches, coordinating across teams to meet deadlines
• Deliver high-quality assets, including launch materials, FAQs, presentations, and campaigns
• Train and equip internal teams with the knowledge and tools needed to champion our products
• Foster consistent messaging across departments and external-facing communications
• Develop exceptional sales enablement tools, such as product guides, case studies, and pitch decks
• Empower Sales and Customer Success teams to effectively communicate Greenfly’s value to prospects and customers
• Ensure product pages on the website are accurate, engaging, and aligned with launch campaigns

Preferred Qualifications

Deep understanding of or interest in the sports industry

Benefits

• A competitive compensation of $130,000 - $150,000. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience. Range includes bonus opportunity
• You’ll be a co-owner of the company with equity participation
• Comprehensive coverage including medical, dental, and vision
• Flexible Time Off Policy: Take the time you need to recharge
• Work from Home Options: Enjoy the flexibility of working from home most days
• Office Location: If you’re in the LA area, you can pop into our office on occasion in downtown Santa Monica