Senior Manager, Paid Search

Summary

Join Resident's dynamic Paid Search team as a Senior Manager, leading the development and execution of cutting-edge paid search strategies. You will manage multi-million dollar annual budgets, overseeing campaigns across various platforms like Google Ads, Bing, and YouTube. This role demands expertise in Google Ads, Bing Merchant Center, and data analysis to optimize campaigns for online and in-store conversions. The position requires 4+ years of hands-on experience in managing paid search campaigns for B2C e-commerce. This remote opportunity is open to US residents only and offers a competitive salary, bonus potential, comprehensive benefits, and a remote-first work environment.

Requirements

• 4+ years of hands-on experience managing Google Ads (AdWords) and Bing paid search/shopping campaigns for B2C e-commerce, including prospecting and RLSA audiences
• Proven expertise with Google/Bing Merchant Center and manual feed development and management
• Deep knowledge of the Google Ads ecosystem, including algorithms, bid strategies/techniques, measurement tools, and Google Analytics 360
• Strong analytical mindset with the ability to optimize campaigns based on data and solve complex problems
• Demonstrated success in launching, building, tracking, scaling, and optimizing new accounts
• Experience in attribution, tracking, testing, and campaign reporting
• Reside and be authorized to work within the United States

Responsibilities

• Take full ownership of day-to-day campaign management across multiple Google Ads accounts, including ideation, keyword research, campaign structuring, audience targeting, A/B testing, reporting, and ongoing optimization
• Manage and execute campaigns across Paid Search, Shopping, Demand Generation, YouTube, and all Bing platforms
• Oversee Merchant Center product feeds, optimizing data to drive strategic growth in Shopping Campaigns
• Lead testing methodologies for search and shopping campaigns, including bidding strategies, audience segmentation, ad copy, and landing page experiments
• Optimize campaigns to deliver results for both online and in-store conversions
• Manage large monthly budgets, ensuring campaigns meet or exceed sales and revenue goals while maintaining attention to fundamentals like Quality Score and ad copy testing
• Build and maintain performance reporting to highlight trends, insights, and areas for improvement
• Develop and implement both short-term and long-term paid search strategies, sharing key findings and recommendations with stakeholders
• Collaborate with Paid Search managers, creative teams, marketing, analytics, and product teams to test, scale, and grow revenue. This includes managing landing pages in self-service platforms like Unbounce, when applicable

Preferred Qualifications

• BA in Marketing, Communications, or a related business field
• Experience with Google Campaign Manager and Looker
• Experience managing large product feeds (100,000+ SKUs)
• Familiarity with modern account structures, automated bid strategies, consolidated account frameworks, DDA attribution models, portfolio bid strategies, etc

Benefits

• Remote-first workplace
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!