Senior Manager, Pro Product Marketing

Summary

Join Nutrafol as a Pro Product Sr. Marketing Manager and lead upstream product management for HCP and Salon categories. You will spearhead product launches, manage a loyalty program, and collaborate with cross-functional teams. The ideal candidate possesses strong communication, project management, and creative skills, along with proven experience in product marketing and go-to-market strategies. Experience in the medical aesthetics or medical device industry is required, with experience working with dermatologists a plus. This role reports to the Senior Director of Professional Marketing and involves approximately 20-25% travel. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• Minimum 5 years of professional upstream marketing experience with products or treatments sold by physicians in the medical aesthetics or medical device industry in the U.S
• Proven experience executing marketing launches and leading Go to Market and creative development process including design and copy feedback/direction
• Strong project management skills with the ability to manage multiple tasks and deadlines
• Strong analytical and problem-solving skills with the ability to optimize processes
• Excellent written, communication, and interpersonal skills. Strong presentation skills and highly comfortable interacting with stakeholders at all levels (customers, executives, vendors, etc.)
• Experience managing a budget and invoicing
• Adaptable team player comfortable in an agile environment who can evolve, pivot, and pitch in as needed
• Estimated travel: 20-25% (field work with sales, HCP events, tradeshows, offsite planning meetings, etc)

Responsibilities

• Lead the end-to-end product management process for new products in the Hair & Skin professional (HCP & Salon) categories
• Collaborate with cross-functional teams (R&D, design, packaging, etc.) to bring innovative products to market, ensuring they align with brand strategy and customer needs
• Launch and manage a loyalty program (HCP + Salon)
• Conduct market research and analyze customer insights to identify new opportunities for product development
• Develop and implement strategic go-to-market plans for new product launches, ensuring standardization and consistency across all channels and touch points
• Work closely with product development, brand, sales, digital, and creative teams to create compelling product messaging and launch campaigns that drive awareness and sales
• Plan and execute special gifting programs, including holiday gift with purchase (GWP), gifting, and swag initiatives
• Proactively identify opportunities to streamline internal processes and implement solutions to enhance efficiency and optimize workflows across product marketing and Pro Marketing team
• Partner with the Pro Paid Media team to ensure product oversight across paid advertising campaigns
• Provide insights into product positioning, messaging, and visual content that aligns with marketing objectives and drives engagement
• Serve as the primary point of contact for product education across the Pro organization
• Work with the clinical/med affairs team to develop and deliver educational materials and resources that empower sales teams, and customers to effectively communicate product benefits and features
• Manage material uploads to Nutrafol provider resource platform
• Stay informed on industry trends, incorporating best practices in Nutrafol materials and updating teams accordingly
• Develop and maintain strong cross-functional stakeholder relationships within all teams
• Provide timely reporting to measure KPIs, campaign and program effectiveness to guide future strategies and initiatives
• Manage budget and invoicing for marketing programs and materials
• Support departmental leadership in annual strategic planning and budgeting

Preferred Qualifications

Experience working with Dermatologists, Plastics, MedSpas and/or Estheticians is a plus

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs