Remote Senior Manager, Product Marketing

Summary

The job is for a Senior Manager, Product Marketing at MediaRadar, a company offering comprehensive advertising analysis. The role involves strategy and development, commercial training and enablement, thought leadership and client engagement, industry partnerships and education, and requires 7-10 years of experience in customer-facing product marketing.

Requirements

• 7-10 years in a customer-facing product marketing role managing go-to-market, product and commercialization strategy, including packaging and positioning, industry thought leadership, and commercial enablement, learning, and development
• Extensive experience in marketing, media, data insights, and/or analytics space. SaaS Adtech and Martech experience preferred
• Deep subject matter expertise in the advertising and marketing industry, understanding the needs and challenges of advertisers (brands/agencies) and media owners (publishers) related to media mix, brand and creative strategy, data insights, and marketing analytics

Responsibilities

• Lead the development of product/solution packaging, positioning, buyer themes, product launch, and roadmap commercialization strategy
• Create and disseminate sales/commercial playbooks, including key collateral artifacts (e.g., pitch decks, solutions and buyer persona cheat sheets, battlecards)
• Develop solution/buyer/product training content across all commercial teams (SDRs, Solutions Engineers, Sales, Account Management) in collaboration with the Commercial Training and Enablement function
• Conduct competitive and marketing industry positioning, conquesting, and win/loss analysis
• Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies
• Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards

Benefits

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Paid Vacation, Sick Time, and Holidays
• Transit Discounts
• Summer Fridays
• Base salary is up to 160,000 based on experience, plus bonus