Senior Manager, TV Marketing

Summary

Join Hims & Hers Health, Inc. as a Senior Manager on the Brand Channel Marketing team! You will lead the development and execution of growth campaigns across Linear and Streaming TV, ensuring optimal performance and budget management. Responsibilities include analyzing channel performance, collaborating on channel strategies, driving innovation in TV media buying, and partnering with internal and external stakeholders. This role requires 5+ years of experience in TV marketing, 2+ years in Direct Response media buying, and a deep understanding of performance marketing. Hims & Hers offers a competitive salary and equity, unlimited PTO, comprehensive health benefits, an employee stock purchase program, and more.

Requirements

• 5+ years of professional experience in TV marketing and/or Offline marketing with a proven track record of leading high-impact campaigns and driving measurable business results
• 2+ years of experience in Direct Response media buying or media planning at an agency or in-house for a brand
• Hands on experience managing performance marketing campaigns with acquisition KPIs
• Deep understanding of test-and-learn approaches in performance marketing, with the ability to experiment, test, and optimize to improve campaign performance and business outcomes
• Strong problem solver and analytical thinker with enthusiasm for data-driven marketing
• Proven ability to use data, insights, and analytics to inform strategy, influence business decisions, and drive continuous improvement in marketing efforts
• Experienced storyteller with the ability to develop campaigns that get customers’ attention and build experiences people love
• Experience driving complex projects in a fast-paced environment

Responsibilities

• Lead the development and execution of growth campaigns across Linear and Streaming TV, responsible for optimal performance, budget pacing, and ongoing optimizations
• Lead analysis and reporting on channel performance, partnering with marketing analytics on developing tools and measurement methodologies
• Collaborate to build channel strategies that drive both short-term and long-term acquisition goals, delivering impactful business results
• Drive innovation in TV media buying and campaign execution, proactively exploring new opportunities for growth and emerging trends in broadcast and streaming TV
• Partner with internal stakeholders and creative teams on executional needs for TV advertisements
• Collaborate with partners in acquisition, retention, product marketing, and integrated marketing teams to develop insights and actions that demonstrate a thorough understanding of the product verticals

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• Employee discounts on hims & hers & Apostrophe online products
• 401k benefits with employer matching contribution
• Offsite team retreats