Senior Growth Marketing Manager

Summary

The job is for a Senior Growth Marketing Manager at PlayQ to drive growth for the game Treasure Party by developing and implementing strategic user acquisition campaign strategies, conducting cost/benefit analysis, and collaborating cross-functionally. The role requires a BA/BS degree, 6+ years of digital marketing experience, and proficiency in Excel, Tableau, or similar analytics software.

Requirements

• BA/BS degree required; a Master's degree is a plus
• 6+ years of digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space
• Proven experience in profitably and responsibly scaling marketing spend across multiple digital media channels
• Strong analytical abilities with the capability to apply business strategy to data analysis and recommendations
• Deep understanding of the mobile user acquisition and marketing landscape, including mobile analytics and mobile attribution
• Excellent communication skills, with the ability to proactively share ideas, deliver marketing strategy and partner cross functionally
• Proven ability to plan and manage multiple concurrent projects efficiently
• Proficiency in Excel, Tableau, Looker or similar analytics/visualization software

Responsibilities

• Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale
• Conceptualize and iterate on ad creatives to surpass performance goals
• Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel
• Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives
• Strategically allocate and manage marketing spend for profitability and scale
• Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts
• Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends
• Create action and testing plans to continuously iterate on existing processes, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets
• Partner cross-functionally to devise and analyze product experiments, contributing to data-driven decision making

Benefits

• Unmatched learning opportunities and mission driven team
• Competitive compensation and equity options
• Comprehensive medical, dental, vision, life, long term disability & pet insurance
• Flexible time off
• 401K plan with company match
• Brand new creative office space equipped with tons of natural light, communal areas for collaboration and free parking
• Walking distance to restaurants, coffee shops, and the metro
• Stocked kitchen with snacks and beverages
• Regular team building events
• Help build and support awesome GAMES. For a living! Who doesn't love games?