PlayQ is hiring a
Senior Growth Marketing Manager, Remote - United States
![Logo of PlayQ](https://cdn.jobscollider.com/logo/playq-2c5c.webp)
Summary
The job is for a Senior Growth Marketing Manager at PlayQ to drive growth for the game Treasure Party by developing and implementing strategic user acquisition campaign strategies, conducting cost/benefit analysis, and collaborating cross-functionally. The role requires a BA/BS degree, 6+ years of digital marketing experience, and proficiency in Excel, Tableau, or similar analytics software.
Requirements
- BA/BS degree required; a Master's degree is a plus
- 6+ years of digital marketing/user acquisition experience, preferably in the mobile app or mobile gaming space
- Proven experience in profitably and responsibly scaling marketing spend across multiple digital media channels
- Strong analytical abilities with the capability to apply business strategy to data analysis and recommendations
- Deep understanding of the mobile user acquisition and marketing landscape, including mobile analytics and mobile attribution
- Excellent communication skills, with the ability to proactively share ideas, deliver marketing strategy and partner cross functionally
- Proven ability to plan and manage multiple concurrent projects efficiently
- Proficiency in Excel, Tableau, Looker or similar analytics/visualization software
Responsibilities
- Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale
- Conceptualize and iterate on ad creatives to surpass performance goals
- Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel
- Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives
- Strategically allocate and manage marketing spend for profitability and scale
- Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts
- Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends
- Create action and testing plans to continuously iterate on existing processes, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets
- Partner cross-functionally to devise and analyze product experiments, contributing to data-driven decision making
Benefits
- Unmatched learning opportunities and mission driven team
- Competitive compensation and equity options
- Comprehensive medical, dental, vision, life, long term disability & pet insurance
- Flexible time off
- 401K plan with company match
- Brand new creative office space equipped with tons of natural light, communal areas for collaboration and free parking
- Walking distance to restaurants, coffee shops, and the metro
- Stocked kitchen with snacks and beverages
- Regular team building events
- Help build and support awesome GAMES. For a living! Who doesn't love games?
This job is filled or no longer available
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