Senior Market Research Manager

Summary

Join PointClickCare as a Senior Market Research Manager and develop, amplify, and translate voice-of-customer insights into actionable plans. You will be the market research subject matter expert, applying qualitative and quantitative techniques and partnering across the organization. This highly collaborative role involves managing research projects, budgets, and external partners, while mentoring team members. The position focuses on the Acute & Payer business, supporting the shift to value-based care. You will contribute to a customer-centric culture and produce regular reports showcasing industry trends and market demands. This role offers the opportunity to make a real impact on healthcare across North America.

Requirements

• 8 years hands-on experience within the marketing research and consumer insights industry, collecting and analyzing data, reporting and presenting findings relating to the healthcare technology industry
• Experience with a wide array of new product, brand, advertising and customer segmentation research methodologies
• Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources
• Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language
• Ability to apply insights to long-term strategic business issues as well as day-to-day business challenges
• Expertise with Excel, PowerPoint, and PowerBI
• Highly motivated, results-driven person, who works effectively in a collaborative, fast-paced environment with a strong ability to mentor team members
• Bachelors or advanced degree in business, mathematics, or the sciences

Responsibilities

• Promote a customer-centric mindset across the organization, championing voice of customer and primary research capabilities, informing the development lifecycle of new products and product enhancements based on customer needs
• Navigate and influence leaders across various functions to inform and align strategies and drive action to improve business performance
• Focusing on the most complex and critical business questions, consult with business leaders to define and execute learning plans, co-creating innovative research approaches to deliver actionable insights that maximize product market fit and overall portfolio value in support of business goals based on in-depth evaluation across multiple data sources utilizing advanced analytics
• Manage the end-to-end research process utilizing a wide range of internal and external research methods and partners
• Manages budget, and selection and evaluation of external partners
• Collecting, interpreting and disseminating insights that will directly impact customer experience short-term by providing feedback and guidance on product, go-to-market and support decisions
• Partner with Product Marketing to share insights that help enable more impactful messaging and positioning of the portfolio across the customer lifecycle
• Produce quarterly report/briefing to showcase where the industry is going and what the market demands
• Actively contribute to the VoC Community of Practice; designing and aligning programmatic insight solutions, research processes, and insight repositories
• Mentor Research Managers/Analysts, reviewing the analyses and reports of others to ensure accuracy, logic and value-add

Preferred Qualifications

• Deep understanding of the healthcare industry/sector including hospitals, health systems, health plans and value-based care
• Previous experience working successfully in a SaaS organization

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition