Senior Marketing and Communications Executive

Summary

Join Zumo's dynamic sales and marketing team as a Senior Marketing and Communications Executive. You will be responsible for creating engaging content across various channels, managing content calendars, overseeing website design, crafting compelling presentations, and supporting event and PR efforts. This senior role requires excellent communication skills, experience in content strategy, proficiency with digital marketing platforms, and a strong understanding of regulated industries. Familiarity with the crypto and blockchain space is essential. Zumo offers a fully remote position with opportunities for in-person team gatherings, a pension scheme, a strength-based management approach, generous holiday allowance, and a commitment to professional development.

Requirements

• Excellent written and verbal communication skills with an eye for design; a natural storyteller who shines at creating presentations, and acts as a brand ambassador to maintain consistency in tone, voice, and design across all materials
• Demonstrable experience in managing content calendars and successfully leading and executing content strategies
• Strong proficiency with digital marketing platforms and content distribution channels, such as website CMS, YouTube, LinkedIn, and email marketing tools
• Be a self-starter who is comfortable working autonomously and who thrives in a team-oriented atmosphere
• You can demonstrate a strong understanding for working in a regulated industry and adhering to compliance guidelines
• You are familiar or have an interest in the crypto, blockchain space

Responsibilities

• Collaborate with subject matter experts and the research and policy lead to create high-quality, engaging content across various formats, including web copy, blogs, reports, videos, social media posts, and email campaigns
• Maintain and update the content calendar, ensuring content is timely, relevant, and strategically aligned
• Distribute content across channels, including the website, YouTube, LinkedIn, email, and through partners like law firms and membership organisations
• Develop high-quality, strategic video briefs for agencies, ensuring alignment with the Zumo brand vision and business goals
• Manage the production process from concept through to completion, working closely with agency partners to ensure video content meets high standards for quality and engagement
• Oversee the design and aesthetic of the website, collaborating with designers and agency partners to ensure a visually compelling and cohesive brand-aligned online presence
• Uphold brand consistency across the website, structuring content to enhance user experience and accessibility
• Craft compelling presentations that leverage storytelling skills to communicate key messages and insights effectively
• Ensure all presentations adhere to brand guidelines, maintaining a consistent and impactful message for both internal and external stakeholders
• Manage and maintain the events calendar, coordinating with relevant teams to ensure awareness of upcoming events
• Collaborate with the PR team to submit high-quality speaking applications that align with our strategic initiatives
• Support spokespeople with the resources, materials, and insights they need for successful speaking engagements
• Develop and execute strategic email campaigns focused on lead generation and audience engagement, ensuring impactful and targeted messaging
• Measure and report on content performance across all channels, leveraging data to guide strategy and improve engagement
• Provide insights and recommendations based on performance data, optimising content effectiveness to reach quality leads

Preferred Qualifications

• Previous experience in a high-growth start-up environment
• Familiarity or strong interest in environmental sustainability

Benefits

• Fully remote position with opportunities for regular in person team gatherings to develop interpersonal relationships, share knowledge and foster a sense of connection among the team
• Pension - We give you flexibility to opt in to our voluntary company pension scheme
• Strength-based management approach and a culture of developing staff from within
• Generous holiday allowance of 40 days per year, including bank holidays