Senior Paid Search Buyer

Summary

Join Common Thread Collective (CTC) as a Senior Paid Search Buyer and innovate in the ever-evolving digital marketing landscape. You will create strategic plans, optimize campaigns, and analyze data to meet KPIs. Responsibilities include managing multiple Google Ads accounts, forecasting budgets, and communicating results to clients. Success involves owning ad accounts, accurately reporting spending, and mentoring junior buyers. CTC offers a competitive salary, bonus structure, and comprehensive benefits.

Requirements

• Significant experience creating and optimizing multiple Google Ads account at scale
• Confident interpersonal communicator and relationship builder, including the ability to hold people accountable and conduct difficult conversations
• Expert knowledge of the following: Shopify, Google Merchant Center, Google Analytics, and Copywriting
• Experience building, connecting, optimizing and troubleshooting data feeds in Google Merchant Center
• Experience integrating Product Rating from various product rating aggregators into Google Merchant Center
• Excel expertise and a strong ability to analyze data, make actionable decisions and recommendations
• Familiarity with Google Ads Desktop Editor
• An ability to think about a brand’s 360º digital approach from customer acquisition through to customer retention
• An insatiable curiosity, and an inability to leave a problem alone until you’ve found one or many different potential solutions
• A desire to take calculated risks after carefully examining the calculus and determining that your chosen course of action is the most effective approach
• Must have a unique combination of humility (willing to do the dirty work) and ambition (vision for what your future holds)
• Exceptional written and verbal communication skills
• Ability to organize, prioritize and manage multiple tasks with great attention to detail
• Ability to complete short-term and long-term goals in a proper manner
• Ability to adapt to new processes, strategies, and goals

Responsibilities

• Optimize ad accounts through building, iterating, and testing campaign types, ad copy, budgets, and bids in accounts to hit your spend and ROAS targets
• Forecast future budgets and performance through the analysis of historical data and industry trends
• Communicate meaningful results to clients in weekly meetings, reports, and with teammates for a fresh perspective and new understanding of data
• Troubleshoot accounts to fix errors or warnings across Google Ads, Google Merchant Center
• Help teach and coach junior buyers on the team. Share your knowledge to help uplift the entire team. Assisting with accounts of non Sr. media buyers to guide them through any helpful tips you might have
• Develop strategic plans combining data analysis and client feedback
• Make tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs
• Tweak and optimize campaign types, keywords, copy, audiences, and buying tactics
• Constantly test to determine the best performing mixture of campaigns
• Investigate account performance and adapt strategy based on statistical outcomes
• Write compelling direct-response advertising copy, building out campaigns in Google Ads
• Ensure all strategic initiatives are built and launched according to strict timelines and agreed-upon budgets across multiple ad accounts
• Work closely with members of your growth team and other members of CTC to project a monthly account budget plan for each account in relation to account goals agreed upon by you and your team leader
• Champion communication, giving and receiving feedback in a timely manner, while making sure everybody on your team has clarity on campaign performance and testing results
• Constantly back your ideas and opinions with data and bring that forward for the rest of our team to learn from
• Elevate non-Sr buyers on our team as a whole

Preferred Qualifications

Skilled in ASANA or relevant project management software

Benefits

• $85,000 base salary, annually
• Bonus Structure | 10% of base salary
• 401K | program with a 3% company match (post 90 days employment)
• TIME OFF | Flexible Time Off policy
• MEDICAL | Full health, dental, and vision benefits
• WELLNESS | A wellness reimbursement program