Senior Product Marketing Manager

Summary

Join Certus as a Senior Manager of Product Marketing and lead the strategic marketing efforts for specific product lines. Collaborate with business leaders, product management, and other stakeholders to develop and execute comprehensive marketing plans. This critical role ensures alignment of company goals with actionable marketing roadmaps, prioritizing initiatives based on opportunity size and business strategy. You will oversee go-to-market planning and execution, partner with performance marketing teams, and drive B2C growth through continuous analysis and optimization. The position requires strong leadership, analytical skills, and expertise in B2C marketing strategies. Success hinges on achieving business goals and proactively championing cross-functional collaboration.

Requirements

• 5+ years of Product Marketing experience in a Sr Manager/ Manager capacity
• 3+ years of experience in managing direct report. Demonstrable experience managing and growing members of the junior team
• Highly analytical decision maker. Adept at translating consumer and performance insights into strategic roadmaps
• Strong background in B2C marketing. Expert at developing and orchestrating effective B2C marketing strategy and GTM launch plans, including methods for customer acquisition, retention, performance optimization, and measuring effectiveness
• Ability to drive projects forward while staying laser focused on the big picture and strategy
• Thrives in a fast-paced and dynamic work environment. Ability to prioritize multiple projects to achieve business objectives
• Has excellent communication skills and can provide constructive feedback to management along with recommendations for performance improvements
• Proficient with analytical and marketing tools

Responsibilities

• Partner with business leaders to align on company goals and translating them into actionable marketing roadmaps
• Actively partners with product management to align product and marketing roadmaps, prioritizing based on opportunity size and business strategy
• Works closely with key stakeholders to ensure effective go-to-market planning and execution
• Partner with performance marketing stakeholders to develop and execute marketing plans for assigned markets and/or products - including, PPC, SEO, Email, Content, Social, Affiliate, etc
• Achieves business goals and B2C growth objectives through continuous analysis and performance optimization
• Understands the products and services offering and approach of key competitors; communicates products and services differentiation and creates feedback loops with senior leadership and product managers
• Drives effective product positioning and messages backed by market research and user segmentation
• Manages direct reports and provides strategic guidance, aligning with business goals and needs
• Leads product marketing and marketing performance for assigned portfolio of products and markets
• Meets business goals through proactive leadership across marketing performance and optimization
• Proactively champions cross-functional teams to prioritize initiatives that support business goals
• Successfully launches, tracks and revisits portfolio performance with the goal of meeting forecast

Preferred Qualifications

Bachelor’s degree in marketing, Computer Science, Business, or related field

Benefits

Remote work, flexible hours