Senior Product Marketing Manager

Summary

Join Coconut as a Senior Product Marketing Manager and leverage your market insights and storytelling skills to position our solutions within the financial services industry. You will become a go-to expert, developing a deep understanding of our ideal customer profile and competitors to generate pipeline and revenue. This role involves building strategies for all stages of the sales funnel, developing GTM playbooks, and owning the GTM strategy for new products. You will also be responsible for pricing strategy, sales enablement materials, and building relationships with cross-functional teams. You will create a listening strategy to understand customer needs and communicate the value of your work internally. This position offers significant impact and a balance between strategic direction and tactical execution.

Requirements

• 5+ years of experience in a marketing role - with at least 3 years of experience in Product Marketing, preferably in B2B SaaS
• Exceptional interpersonal and relationship building skills
• Expert project management skills that can keep even the most complex product launches on track
• Deep market research skills that help you turn ambiguous problems into tangible plans with estimated impact
• Great listening skills with a passion for serving and understanding customers
• Strong verbal and written communication skills—the ability to write effective copy is a necessity
• Highly organized with excellent time management and ability to get things done
• Team player willing to pitch in where needed

Responsibilities

• Define and own how we bring new products to market including everything from primary research, positioning and messaging to enabling our teams and measuring success
• Research and build playbooks that help us win in the target segments and markets we care about
• Identify new opportunities to generate and retain revenue with insightful market research that influences our long-term product strategy and roadmap
• Be our internal expert on the competition and develop playbooks and tools that enable our team to differentiate our solution from existing and emerging competitors
• Own our pricing strategy to ensure that we’re able to successfully monetize new product developments
• Support and contribute to sales enablement materials and marketing campaigns to capture new logos, and drive cross-sell and upsell within our customer base
• Build close relationships with our Sales, Customer Experience, Product and Marketing teams to ensure strong cross-functional alignment to support our GTM motion
• Create a listening strategy that ensures you’re on top of trends in the market, challenges our customers care about, to ensure the voice of the customer is at the heart of everything you do
• Communicate the value and impact of PMM internally by creating visibility for your work

Benefits

• ���Cabana Days” - our version of a flexible work week !
• Ability to do your job in a supported, but still flexible environment
• Supported professional development, learning & career opportunities - be supported in your growth journey!
• Regular 1:1 coaching with your leader and regular connection to a passionate executive team
• Work in a team big enough for growth but lean enough to make a real impact
• A full range of benefits to keep you happy & healthy
• Competitive Salaries - we pay fairly based on experience and expertise, not your ability to negotiate!
• Health & Dental Benefits, Virtual Care, & Disability top up - all starting from day 1!
• Virtual mental health and EAP platform
• WealthSimple GRSP & Matching
• Annual Wellness Benefit ($1000 per year)
• Opportunity to work remote - anywhere in Canada!
• Employee Options - everyone shares in our success!
• Internet Subsidy on each paycheck
• Tiki Bucks Incentive Program - everyone is entitled to earn bonuses!