Senior Product Marketing Manager

Summary

Join D2L's Talent Acquisition team as a Senior Product Marketing Manager for the Corporate segment. Your mission is to communicate the value of the D2L Brightspace solution throughout the customer journey, driving business growth in the Corporate market. You will develop a deep understanding of the market, collaborate with leadership to define go-to-market strategies, create compelling content, and leverage data insights. This 12-month contract position, with potential for extension, requires 5+ years of product marketing experience (SaaS preferred) and in-depth knowledge of the eLearning/education industry. Growth is the primary focus, demanding a market visionary with strong collaboration and communication skills. The role offers a competitive salary and benefits package, including wellness subsidies, equity grants, and variable incentives.

Requirements

• 5+ years of product marketing experience—SaaS experience preferred but not required
• In-depth knowledge of eLearning/education industry
• Consistent track record of successfully positioning, messaging and launching products across a broad range of customer types and geographies
• Ability to think about the big picture to drive strategic organization-wide initiatives with a keen eye for the details required to see them to completion
• Expertise in distilling complex concepts and ideas into clear and concise narratives to communicate with potential customers, partners and market influencers
• High-impact storytelling skills that evoke emotion and inspire action
• Robust presentation skills, including for communicating to the senior executive team
• Strong experience collaborating with cross-functional, multidisciplinary teams
• Exceptional analytical and organizational skills
• Ability to anticipate and adapt to shifting priorities in a fast-paced organization
• Residing in Canada and located within the Eastern Time Zone or willing to work Eastern hours

Responsibilities

• Develop a deep understanding of our market, segments, buyers and competitors
• Collaborate with product and sales leadership to drive go-to-market strategy
• Create unique and clearly articulated value propositions
• Craft compelling content to support the customer journey
• Amplify the voice of our customers by telling their stories
• Leverage data insights to learn, adapt and thrive
• Drive the go-to-market strategy and execution for the Brightspace solution in Corporate submarkets: Develop a deep understanding of target markets, buyers, their challenges and jobs to be done
• Use market research, data, customer touchpoints and competitive intelligence to validate new opportunities and inform product roadmap, packaging, pricing, positioning and messaging
• Create and maintain a value proposition framework that connects the needs of our buyers with our solutions and clearly articulates the unique value of using our products to help solve their most pressing challenges
• Be the voice of the market—leverage and promote the value proposition framework as the foundation for consistent and well-differentiated messaging that resonates in the markets we serve
• Build strong partnerships and close working relationships across the organization: Working with Product Management: Develop a strong understanding of products and features as well as services and partners
• Create core assets that communicate the value of the solutions, including website landing pages, pitch decks, talk tracks, one-pagers and videos and other solution enablement resources as needed
• Engage in the release process to launch new products, features, services and partners to market
• Identify new product and market opportunities
• Working with Strategic Communications and Revenue Marketing: Promote our brand and represent D2L’s voice in the markets we serve
• Support campaign themes by crafting compelling content — including infographics, white papers, case studies, blog posts and customer stories — that helps engage and inspire at every stage of the customer journey
• Working with Sales and Customer Engagement, ensure that the organization is ready to sell, deliver and support new and existing Brightspace products, features, services and partners
• Develop dashboards and reports to deliver clear insights and learn quickly what is working and not working on all the product marketing activities – continuously using analytics to adapt, learn and grow faster

Benefits

• Wellness Subsidy
• Equity Grants
• Variable Incentive
• Impactful work transforming the way the world learns
• Flexible work arrangements
• Learning and Growth opportunities
• Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
• 2 Paid Days off for Catch the Wave related activities like exams or final assignments
• Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
• Retirement planning
• 2 Paid Volunteer Days
• Competitive Benefits Package
• Home Internet Reimbursements
• Employee Referral Program
• Wellness Reimbursement
• Employee Recognition
• Social Events
• Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne