DataCamp is hiring a
Senior Product Marketing Manager, Remote - United States

Summary

DataCamp is seeking a Senior Product Marketing Manager for a 6-month fixed term contract to lead product marketing strategy, collaborate with cross-functional teams, and craft compelling messaging. The role requires significant experience in B2B SaaS or ed-tech sectors, technical background, exceptional communication skills, strong analytical abilities, innovative mindset, strategic thinking, collaboration skills, leadership, and existing work authorization in the U.S.

Requirements

• Experience: Significant experience in product marketing within B2B SaaS or ed-tech sectors. Agency experience is a plus
• Technical background: Essential experience in the data space or deep tech industry. Relevant technical experience in other industries will also be considered
• B2B expertise: Must have B2B experience. This is a core focus and should be your strength
• Fluency: Strong fluency in English (written and verbal)
• Communication skills: Exceptional writing and presentation skills to convey ideas and strategies effectively
• Analytical skills: Strong analytical and problem-solving abilities to navigate complex challenges and drive data-informed decisions
• Innovative mindset: Passion for creatively solving problems, iterating quickly, and learning from failures
• Strategic vision: Sharp analytical and strategic thinking skills to shape and execute impactful marketing initiatives
• Dynamic collaboration: Ability to thrive in a fast-paced, dynamic environment and work collaboratively with diverse teams
• Leadership and collaboration: Demonstrated leadership, collaboration, and communication abilities to inspire and guide cross-functional teams

Responsibilities

• Research and define personas: Identify our enterprise buyer and user personas and understand their needs, pain points, and goals
• Competitive analysis: Monitor and analyze competitor activities, products, and strategies to identify market opportunities and threats. Provide product and sales teams insights to refine product messaging and the roadmap
• Craft compelling positioning and messaging: Develop clear and resonant positioning and messaging that address the needs of our target customers. Identify key value drivers differentiating DataCamp. Continuously iterate on messaging through A/B testing to optimize conversion across sales segments
• Develop high-quality collateral: Create product marketing and sales enablement materials such as pitch decks, website pages, blogs, white papers, webinars, videos, battle cards, demo scripts, email sequences, and data sheets to support the buyer’s journey
• Support marketing initiatives: Create campaign messaging and content as required for ongoing marketing efforts
• Cultivate customer relationships: Work closely with the revenue and customer success teams to gather key customer testimonials, case studies, and success stories
• Leverage customer feedback: Use customer feedback to enhance product positioning and inform future product development
• Analyst relations: Develop relationships with analysts and brief them on our product capabilities and roadmap
• Win/loss analysis: Participate in and document win/loss analyses to understand why we win, where we win, who to target, and what to avoid

Benefits

Medical, dental, and vision benefits will be provided during the contract term