Senior Product Marketing Manager

Summary

Join Karat's Product Marketing team as a Senior Product Marketing Manager and own strategic initiatives defining the company's market presence and driving business outcomes. Develop and execute comprehensive go-to-market strategies, partnering with executives and stakeholders across various functions. This role demands deep market understanding, strategic thinking, expert communication, and a strong product sense. The position is based in Mexico with working hours predominantly aligning with local core hours, but requiring meetings across different time zones. Karat offers a competitive salary, stock options, and comprehensive benefits including private healthcare, generous time off policies, and additional perks.

Requirements

• 5+ years of product marketing experience with demonstrated success developing and executing GTM strategies for B2B/enterprise products or services
• Proven track record of driving business impact through strategic marketing initiatives, with experience successfully launching products and driving adoption in enterprise markets
• Experience supporting strategic enterprise deals, including executive presentations, RFP responses, and high-stakes customer meetings
• Excellence in stakeholder management with demonstrated ability to align cross-functional teams around common objectives and drive consensus among senior stakeholders
• A talent for storytelling—whether in written materials, presentations, or conversations—combined with an ability to distill complex ideas into engaging, customer-centric messaging
• Proactive, independent operator who is willing to be hands-on and deliver high-quality results
• Experience working closely with Product, Sales, and Marketing teams with a history of delivering impactful results
• Advanced experience creating marketing collateral, with a preference for experience using Google Suite
• Expert fluency in written and spoken English

Responsibilities

• Own end-to-end product marketing strategy for key product lines, leading positioning, messaging, & go-to-market initiatives that support new logo acquisition and account expansion
• Develop and execute content and enablement strategies, creating executive-level presentations, compelling narratives, and sales frameworks that resonate with enterprise decision-makers
• Provide executive-level deal support, partnering with senior leaders to craft winning strategies and materials that accelerate enterprise sales cycles
• Serve as the strategic bridge between the Product and Revenue teams, driving product-market fit through through deep market insights and customer empathy
• Own competitive intelligence strategy, building frameworks to analyze market dynamics and presenting recommendations that influence product positioning and roadmap

Preferred Qualifications

Advanced experience creating marketing collateral, with a preference for experience using Google Suite

Benefits

• Competitive salary in local currency and Karat-granted stock options
• Standard bonuses mandated by Mexico (Aguinaldo, PEO Profit Sharing, and Vacation)
• All required, country-specific benefits
• Private healthcare available (100% premium coverage for employees and eligible dependents)
• Generous Mexico Time Off Policies
• Vacation: One (1) work week for 0 to 1 year of active employment
• 12 days for 1 to 2 years of active employment
• 14 days for 2 to 3 years of active employment
• Vacation will continue to accrue in compliance with Mexico law
• Sick Leave: Three (3) work weeks per calendar year (prorated by start date)
• Karat ‘No Questions Asked’ Leave: One (1) work week per calendar year (prorated by start date)
• Mexico Holidays: National Public Holiday Schedule available here : 7 days
• Karat Summer Break: 5 days - July (not available to Customer Experience)
• Karat Winter Break: 5 days - December (not available to Customer Experience)