Senior Product Marketing Manager

Summary

Join M-Files, a leading knowledge work automation platform company, as a Senior Product Marketing Manager. You will drive product marketing efforts in strategic vertical markets, ensuring products are correctly positioned and sales/marketing teams have the necessary resources. This highly visible role requires collaboration with industry SMEs, product teams, and stakeholders. Responsibilities include market research, product launch strategies, content creation, and analyst relations. The ideal candidate possesses extensive B2B product marketing experience within the information management or workflow automation industry, specifically in professional/financial services, manufacturing, or energy sectors. M-Files offers a remote-enabled work environment with various benefits, including unlimited PTO, 401k matching, comprehensive health insurance, and more.

Requirements

• 5+ years of Global, B2B Product Marketing Management experience
• Experience from information management or workflow automation industry
• Experience with any of the following industries - Professional and Financial Services, Manufacturing, Energy / Utilities
• Experience with go-to-market/launch of global products
• Ability to provide messaging & positioning to clearly articulate value and differentiation
• US-based, preferably on the East Coast

Responsibilities

• Work with Industry SMEs to understand our target market and ideal customer profile, their problems, our solutions, and the benefits they would experience from M-Files
• Work with the Product teams to understand upcoming product releases, establish launch strategies and manage launch activities in collaboration with Marketing
• Create product marketing content that supports demand generation, customer marketing and partner marketing activities
• Create product enablement content that supports Sales, Marketing, and Customer Success Management to communicate our value propositions to different personas
• Contribute to analyst relations strategy, planning and activities for influencing key analysts, responding to key RFIs and learning about our market and competitiveness

Benefits

• As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employees' contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Employee Health Resource App
• Monthly Remote Stipend
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)