Senior Product Marketing Manager

Summary

Join onX as a Senior Product Marketing Manager and drive our next stage of growth. You will collaborate with Product and Marketing teams, crafting compelling narratives to engage customers. Responsibilities include defining customer benefits, leading product launches, and creating engaging content. You will leverage data-driven insights to refine customer profiles and improve product-market fit. This role requires extensive experience in product marketing, strong analytical skills, and exceptional communication abilities. The position offers competitive compensation, comprehensive benefits, and opportunities for growth within a dynamic, remote-friendly environment.

Requirements

• Eight (8) or more years of experience in Product Marketing (or a similar role) at a technology-driven company, ideally with experience in software, digital platforms, or mobile applications
• Proven ability to drive measurable business outcomes in a tech-focused environment
• Proficiency with user behavioral data tools such as Amplitude (preferred), Heap, Pendo, or Mixpanel, with the ability to analyze data and extract actionable insights
• Strong analytical and problem-solving skills, with expertise in structuring complex analyses, deriving customer insights, and applying high business acumen to strategic decisions
• Demonstrated ability to craft engaging product-feature content for blogs, email newsletters, and other customer-facing channels; ability to share sample work is preferred
• Exceptional communication skills, with the ability to convey ideas concisely, persuasively, and strategically through both written and spoken formats
• Self-motivated and entrepreneurial mindset, thriving in environments without a set playbook and embracing the opportunities and challenges of ambiguity
• Highly organized and detail-oriented, with strong project management skills and the ability to prioritize tasks for maximum impact
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Must be available for travel to a corporate office in Montana quarterly

Responsibilities

• Collaborate early and often with Product teams to define customer benefits in the roadmap, create tiering by customer impact, and establish processes to translate product roadmaps into marketing-enablement
• Assess upcoming launches to identify bigger stories and develop multi-feature positioning
• Maintain a universal marketing launch calendar and a centralized messaging repository for all major features
• Create a consistent drumbeat of onX innovation, in partnership with channel owners and internal PR team
• Define customer needs, develop the product messaging/positioning for the platform capabilities that differentiate our products, and ensure the website communicates new features and value propositions in a compelling, seasonally relevant way
• Lead impactful go-to-market launches for onX platform features, serving as a strategic partner to the Product team with a focus on driving customer engagement
• Define marketing needs and coordinate execution across the marketing organization
• Partner with vertical teams to support launches that are vertical-specific
• Support ad hoc needs such as in-product copy or feature naming
• Initiate new programs to engage onX customers with onX features and innovations (e.g., newsletters, blogs, demos, video series)
• Apply a test-and-learn mindset to refine strategies, improve product engagement, and ultimately boost retention
• Support efforts to better understand existing and target customers, sharing insights across the organization
• Influence cross-functional teams (Product, Eng, Design) to adopt a customer-centric approach, by providing data-driven insights and input on product enhancements
• Monitor the outdoor tech and mapping ecosystem to identify go-to-market opportunities, emerging use cases, and areas for growth

Preferred Qualifications

• Experience working within a matrixed organization
• A passion for the outdoors
• A Bachelor’s degree or equivalent professional experience

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays