Senior Product Marketing Manager

Summary

Join Zyte, a globally distributed team, as a Senior Product Marketing Manager and give our software and data products a voice. You will own the narratives and storytelling to speak to our buyer personas – CTOs and commercial leaders. This role involves conducting first-person research to understand customer goals and language, collaborating with various teams to shape positioning and messaging, leading product launches, and measuring success. You will be responsible for research, customer segmentation, product positioning and messaging, content creation, cross-functional collaboration, go-to-market strategy, and performance measurement. Zyte offers remote work flexibility and the chance to work with cutting-edge technologies.

Requirements

• Bachelor's degree in Marketing, Business, a related field or equivalent experience
• 5+ years of experience in product marketing, preferably in a SaaS environment
• Acumen for the language of technology
• Strong analytical skills and ability to leverage data for decision-making
• Exceptional written and verbal communication skills
• High aesthetic standards
• Proven ability to manage multiple projects and deadlines in a fast-paced environment

Responsibilities

• Conduct broad and ongoing research to identify and articulate industry trends, customer needs, and to locate Zyte solutions within the competitive landscape
• Develop a deep knowledge of our current customer profile and what it should be across our portfolio
• Translate messaging, product features, launches and all content and collateral to resonate with these audiences. Hypothesize, test, learn, and improve should be your playbook here
• Analyze feedback and data to inform product positioning and messaging
• Develop and refine product positioning and messaging that showcases the unique benefits of our products
• Create persuasive marketing materials, including sales enablement tools, website content, and promotional assets
• Shape and evolve content and collateral for Sales and Marketing that compel prospects to choose Zyte
• This includes taking ownership of Sales collateral like decks and one-pagers, marketing content like case-studies, client success stories and short product-led growth videos showcasing how our features relate to the jobs-to-be-done of our ICP & key personas
• You won’t be the only person responsible for this, nor will you be a deck-builder for our Sales team, but you should understand the bigger picture, what’s needed, and be able to drive the teams forward to delivering high-impact tools
• Work closely with product management to align on product features, roadmaps, and updates
• Partner with sales, marketing and customer success teams to ensure alignment and effective communication of product values
• Lead the development and execution of go-to-market strategies for new product launches and updates
• Coordinate with marketing channels to ensure cohesive messaging across online and offline platforms
• Own the feature and product launch process
• Review sales call recordings to ensure message is being delivered - work with sales leadership on coaching and training
• Track and analyze product marketing performance metrics to measure success
• Adjust strategies based on data insights and customer feedback to enhance effectiveness

Benefits

• Become part of a self-motivated, progressive, multi-cultural team
• Have the freedom & flexibility to work remotely
• Get the chance to work with cutting-edge open source technologies and tools