Senior Product Marketing Manager, Services

Summary

Join Benevity, a leading corporate purpose software company, as a Senior Product Marketing Manager. You will play a key role in driving market leadership and building demand for our products. Responsibilities include developing and executing product go-to-market strategies, collaborating with cross-functional teams, creating monetization opportunities, and refining messaging and positioning. You will leverage your experience in B2B SaaS to achieve revenue and market growth goals. This is an exciting opportunity to contribute to a company committed to purpose and making a positive impact on the world. Benevity offers a supportive and inclusive work environment.

Requirements

• 7+ years of related product marketing and/or product management experience in B2B SaaS solutions
• Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively
• Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity
• Demonstrated success in leading a portfolio of product marketers in a high-growth environment
• Demonstrated success launching differentiated products, solutions and services in the B2B space
• Proven experience with SaaS pricing and packaging strategy in a B2B environment to drive revenue growth
• Experience with new product introduction by market and different geographies
• Strategic planning, execution and measurement skills
• Great collaboration skills and ability to influence cross-functionally with or without authority
• Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization
• Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them
• Results orientation and resourcefulness
• Organization skills, independent thinking and flexibility

Responsibilities

• Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity’s products and solutions
• As the lead product marketing for a portfolio of services inclusive of developing and executing product go-to-market strategies and launches
• Lead a collaborative GTM process to bring new solutions to market working with our Product, Growth Marketing, Sales enablement, and Sales and Client Success teams
• Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
• Collaborate with pricing and packaging team to devise strategies for all existing and new products including new product launches, promotions and deal desk approvals
• Ensure deep integration on GTM with Product, Sales and Client Success to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
• Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
• Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision
• Speak to clients and Sales to refine messaging and positioning and enablement tools
• Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
• Create excitement and pride among internal teams on new product-related developments and launches
• Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team’s impact and manage its priorities and productivity
• Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges

Preferred Qualifications

Experience working with B2B companies transforming to enterprise SaaS a bonus

Benefits

• Innovative work
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose
• For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office