Senior Vertical Marketing Manager

Summary

Join onX as a Senior Vertical Marketing Manager and lead go-to-market efforts for a new business line. You will develop and execute growth strategies, conduct market research, define value propositions, and plan multi-channel marketing campaigns. Collaborate with sales and product teams to drive pipeline growth and improve conversion rates. This role requires strong analytical skills, B2B software marketing experience, and a passion for driving growth and innovation. The position offers competitive salary, benefits, and opportunities for growth, and can be performed remotely from various onX locations.

Requirements

• Six (6) or more years of B2B software marketing experience, with a proven track record of scaling brands and driving measurable results
• Bachelor’s degree or equivalent experience
• Strong analytical skills with experience tracking campaign performance and ROI
• Experience with growth marketing, SEO, and paid media strategies
• A results-oriented, entrepreneurial mindset and a passion for driving growth and innovation
• A deep understanding of software marketing, including lead management, acquisition, lifecycle marketing, and brand strategy
• Strong influencing and team-building skills, with experience working in high-performing teams
• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp

Responsibilities

• Develop and execute go-to-market (GTM) growth strategies for the new business verticals
• Conduct market research, competitive analysis, and customer insights to understand industry pain points and trends
• Define value propositions, solution messaging, and positioning tailored to the new business industries
• Plan and execute multi-channel marketing campaigns (email, social media, webinars, content marketing, paid ads) to generate qualified leads and direct sales
• Work with user acquisition and sales teams to drive pipeline growth and improve conversion rates
• Develop and manage ABM (Account-Based Marketing) campaigns targeting high-value accounts
• Create industry-specific marketing collateral (web experience, case studies, testimonials, blogs, videos)
• Collaborate with the other vertical product marketing teams to ensure alignment
• Provide sales teams with industry-focused sales decks, battle cards, and pitch materials
• Gather customer feedback and insights to refine messaging and product offerings
• Define KPIs and metrics to measure campaign effectiveness (MQLs, SQLs, ROI)
• Optimize campaigns based on data-driven insights
• Report on pipeline impact and marketing attribution for determined verticals

Preferred Qualifications

• Experience working in both startup and growth-stage environments
• Having a strong personal passion for  ‘jobs to be done’ while outdoors is a plus

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays