Apollo.io is hiring a
Senior Vice President Marketing

Summary

Join Apollo.io as we seek a dynamic Senior Vice President (SVP) of Marketing to drive the next phase of our growth. This leader will be responsible for building and executing a comprehensive marketing strategy that increases our top-of-funnel growth year-over-year.

Requirements

• 10+ years of senior leadership experience in marketing, ideally within a fast-paced SaaS or tech environment
• 3+ years as the head of global marketing in a similar environment
• Proven success in driving top-of-funnel growth and delivering aggressive year-over-year growth
• Strong experience with product-led growth (PLG) models and close collaboration with Sales and Product teams
• Exceptional team leadership skills with a track record of upskilling and scaling high-performing marketing teams
• Ability to align a complex product suite with a compelling and credible market narrative
• Deep understanding of demand generation, product marketing, and brand building in a SaaS environment
• Data-driven decision-maker with experience partnering closely with Data/Analytics teams to make informed marketing decisions
• Proven financial discipline, capable of managing a substantial marketing budget effectively
• Excellent collaboration and communication skills, with a customer-first and growth-oriented mindset

Responsibilities

• Develop and implement a marketing strategy that drives sustainable top-of-funnel growth and leads to significant volume increases year-over-year
• Work cross-functionally with Product, Sales, and Engineering teams to build and execute go-to-market plans for upcoming product releases
• Align our brand strategy with Apollo.io’s multi-year product vision, refining our ICP and crafting compelling ways to capture and engage key audiences
• Own and drive top-of-funnel metrics, including user growth, ARR, MQLs, and team adoption, while ensuring high ICP penetration rates
• Serve as a critical partner to Sales and Product, ensuring close collaboration across departments to support growth in a product-led growth (PLG) motion
• Lead and scale a high-performing marketing team across Demand Generation, Product Marketing, and Content, while fostering a cohesive vision across marketing and product
• Assess SaaS-specific marketing strategies and determine where to invest resources to drive growth, lifecycle marketing, and customer education
• Drive marketing efforts to refine Apollo.io’s market positioning, establishing key messaging that differentiates us from competitors and resonates with our audience
• Leverage data and analytics to inform all marketing decisions, ensuring a highly data-driven approach in collaboration with Data/Analytics teams
• Manage a multimillion-dollar blended budget, prioritizing acquisition and growth initiatives to scale marketing efforts effectively
• Cultivate a team culture that embodies Apollo.io’s values, ensuring a positive contribution to the broader organizational culture
• Set and achieve success metrics, including employee sentiment on alignment, digital acquisition improvements, email lifecycle campaign effectiveness, and brand positioning