Social Marketing Manager

Summary

Join OLIVER as their Social Marketing Manager in Jakarta, Indonesia (remotely)! You will be instrumental in driving creator usage and adoption of YouTube Shorts, collaborating with internal and external teams to identify content trends. Responsibilities include managing YouTube Indonesia's channel, executing go-to-market plans, and building the social brand. You'll analyze data, create compelling presentations, and manage agencies. This role requires 5-8 years of relevant experience in content marketing, proficiency in project management, and excellent communication skills. A passion for AI and new technologies is essential.

Requirements

• Writing social media briefs
• Analyzing social media data
• Working with cross functional and regional teams
• Good Social Marketing experience
• 5-8 years of relevant experience in content marketing roles across agencies or client side
• Proficiency in project management and marketing execution across channels and markets
• Excellent written and verbal communication skills
• Strong strategic thinking and comfortable with data backed decision making
• Passion for and inquisitive about AI and new technologies

Responsibilities

• Driving creator usage and adoption of shorts through the power of content
• Constant experimentation and content innovations by identifying breakthrough content opportunities
• Analyze successes, failures, learnings and way forward on initiatives and experiments
• Own YouTube and YouTube Shorts (the brands) mandate on YouTube Shorts (the channel)
• Drive conversations between creators and brand YouTube on Shorts content
• Work with internal and external partners to identify content ideas as well as drive Shorts adoption
• Execute go-to-market plans and campaigns for shorts trends
• Building the YouTube Indonesia social brand with a specific focus on the user audiences
• Social channel and content calendar management across Instagram, Twitter, YouTube and Facebook
• Campaign strategy and management
• Community building and responses
• Reporting and measurement
• Managing agencies and providing feedback on content and campaign ideas

Preferred Qualifications

Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical