Social Media Listening Consultant

Summary

Join Search for Common Ground as a Social Media Listening Data Analyst for a 6-month contract starting February 2025. This remote or hybrid role involves analyzing online conversations related to peace and security in the Niger Delta region of Nigeria. You will use advanced digital listening tools to identify emerging threats, conduct risk assessments, and translate data into actionable recommendations. The position requires strong analytical and communication skills, experience in social media monitoring and data analysis, and a commitment to peacebuilding. You will produce reports, infographics, and contribute to multimedia campaigns. Occasional travel to project states will be required for data validation.

Requirements

• Bachelor’s degree or its equivalent in Communications, Journalism, Digital media, International relations, Development studies, Peace and Conflict studies, Marketing or related field; Master’s degree is a plus
• Proven experience in social media monitoring, digital platform and data analysis, or related fields, preferably within peacebuilding or conflict resolution contexts
• Strong analytical skills with the ability to interpret complex data sets and identify actionable insights
• Familiarity with social media listening, platforms and data visualization tools
• Excellent communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders
• Demonstrated commitment to peacebuilding, conflict prevention, and advocacy
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment
• Demonstrated experience and competency in communications for development, solutions journalism and multimedia content production relating to the conflict context of the Niger Delta region
• Working experience within multicultural teams and international organizations or companies and knowledge of Niger Delta development and conflict issues
• Continuously evaluate the impact of social media listening activities on project outcomes and identify lessons learned, best practices, and areas for improvement to enhance the effectiveness of future interventions
• Exceptional writing and editing skills, with the ability to gather and synthesize contributions from multiple social media sources into creative storytelling scripts for social media and other digital platforms engagement
• Exceptional data visualization skills, using pictures, graphs, etc. to convey stories
• Demonstrated ability to use Microsoft Office (Word, Excel, PowerPoint,)
• Excellent analytic skills and ability to produce high quality written materials for different audience
• Portfolio showcasing relevant previous work
• Detailed methodology and approach for the assignment

Responsibilities

• Provide strategic direction for the collection of data, triangulation, analysis and reporting format
• Analyze conversations by utilizing advanced digital listening tools and techniques to analyze conversations, sentiment, and key influencers within relevant online communities
• Conduct comprehensive risk assessments based on the data collected, identifying potential triggers, patterns, emerging issues that requires immediate attention and hotspots for conflict escalation
• Translate data and insights into actionable recommendations for future peacebuilding interventions
• Conduct platform analysis and determine toxic platforms that regularly hosts fake news, hate speech, and technology facilitated violence, etc
• Collaborate with project teams to design targeted behavioural change messages for multimedia campaigns and community engagement activities
• Co-Facilitate validation meetings with the Mass Media and Information management team to address findings from data collected and analyzed for collaborative response against underlying grievances and emerging threats in communities
• Provide training and capacity-building support to the media and EWER project team on data analysis, and digital advocacy strategies
• Provide timely reports and updates to project team
• Collate, triangulate and analyze relevant data collected online by the project media team to form quality strategic communication reports
• Use data generated to form key behavioural change messages for targeted advocacy and multimedia campaigns
• Provide regular and timely quality reports reflecting accurate conversations from data collected and in easily accessible formats
• Provide technical guidance for writing the monthly digital peacebuilding report
• Provide Capacity building for Search’s media and Digital Peacebuilding team
• Conduct pre-validation meetings with project team
• Attend and co-facilitate validation meetings with project stakeholders
• Conduct platform analysis to identify relevant discussions, trends, and narratives that contribute to tensions and conflicts in communities in line with project objectives
• Adhere to the organization’s ‘Do No Harm’ principles at all levels
• Ensure that all requests and instructions pertaining to analysis and report production requirements are fulfilled
• Provide monthly data visualization in form of infographics to showcase findings across social media platforms (categorized as hate speech, misinformation, fake news,stereotype, polarization

Preferred Qualifications

• Proficiency in major local Niger Delta languages relevant to the project communities
• Creative writing, editing, photography, presentation, public speaking and active listening skills
• Experience in commissioning, procuring, contracting, developing and producing marketing/campaign/advertising materials and products; good working knowledge of media buying will be an asset
• Proactive, creative, entrepreneurial and collaborative; ability to work under pressure and tight deadlines
• A demonstrated commitment to high professional ethical standards and a diverse workplace; and
• Ability to prioritize, plan and organize workflow to tight timeframes, handle multiple tasks, and be flexible with changing priorities

Benefits

Remote (depending on location) or hybrid, including periodic travels across project states for data validation with stakeholders