Social Media Specialist 3

Summary

Join MediaLab as a Social Media Lead Specialist and play a key role in building, growing, and monetizing a new Snapchat channel. You will create engaging content, implement monetization strategies, and collaborate with various teams. Your responsibilities include developing and executing Snapchat-specific content strategies, using social media management tools, and building monthly performance reports. Success in this role requires proven experience in social media management, monetization, and content creation, along with strong analytical and communication skills. The ideal candidate will have experience with various social media platforms and tools.

Requirements

• Have 3 - 5 years of social media management experience either brand or agency side
• Have experience using social media management tools e.g. Sprinklr, Hootsuite, Brandwatch, Sprout etc
• Have proven experience in creating and managing specialized social media content
• Have demonstrated success in social monetization for channels like Snapchat, Facebook, Instagram and Twitter
• Be a creative thinker with excellent storytelling and visual design skills
• Have a strong understanding of social media trends, audience behavior, and best practices for different platforms
• Have proficiency with photo and video editing tools, such as Adobe Creative Suite or similar software
• Have experience in data collection, analysis, and visualization, with a particular focus on gathering insights from social media performance metrics and contributing to comprehensive reports that inform strategic decision-making
• Have experience navigating the social media guidelines and managing flag/violations to resolution
• Have excellent communication and collaboration skills

Responsibilities

• Create and source innovative, high-quality content, including videos, images, and stories, that align with our brand voice and resonate with our target audience
• Stay on top of trends and develop creative concepts to keep our Snapchat channel growing and engaged
• Collaborate with your line manager to develop and implement Snapchat-specific content strategies that align with brand objectives and audience preferences
• Collaborate with content, sales, product and marketing teams to produce high-quality, on-brand visuals and messaging
• Adhere to all social media guidelines as well as internal content guidelines when creating and publishing social media content
• Use Medialab’s social media management tool (Sprinklr) for sourcing and scheduling content, as well as reporting
• Use Medialab’s social media management tool (Sprinklr) to build social listening streams for content aggregation
• Assist with creating and implementing monetization strategies leveraging Snapchat's ad products, such as Snap Ads, Story Ads, and Collection Ads
• Build/Grow a brand new Snapchat channel to the point of monetization in order to meet 2025 social projections
• Identify any new revenue opportunities the Snapchat platform has to offer, including influencer partnerships and premium content offerings
• Build and present monthly reports on growth, content and revenue performance, tracked against the channel's KPIs
• Manage and maintain a healthy Snapchat audience
• Own any and all communications and relationships with the Snapchat representatives