Included Health is hiring a
Sr. Director, Partner Marketing

Summary

The Head of Partner Marketing will develop strategic engagement playbooks for strategic clients, lead a partner marketing team, work with internal stakeholders to drive client engagement best practices, establish objectives with business stakeholders, nurture relationships with media and community organizations, guide Included Health's best practices, and develop communications programs. The ideal candidate should have excellent analytical skills, strong understanding of the healthcare landscape, superior communication skills, member-first mentality, high emotional intelligence, strategic thinking, creativity, project management skills, and a high attention to detail.

Requirements

• Excellent analytical, critical thinking, decision-making and problem-solving skills
• A strong understanding of the healthcare landscape; strong preference for experience working with digital health and/or consumer health brands
• Superior written and verbal communication skills
• Member-first mentality with a connection to our mission to raise the standard of healthcare for everyone
• Excellent client facing capability and communication track record
• Strong collaboration skills, clear team player, can-do attitude
• Project management: Good at juggling multiple projects at once and recommending prioritization, timelines & processes to ensure all success criteria are met
• High emotional intelligence with a strong executive presence
• High Attention to Detail: well organized with the ability to work quickly with a high attention to detail to ensure quality work
• Strategic: Able to be innovative and strategic at a high-level as well as roll up your sleeves and get things done
• Creative: Ability to think outside the box to innovate new communications and PR strategies and tactics
• Comfortable in fast-paced, resource-lean environments
• 10-15 years of experience in leading a partner marketing and/or client marketing engagement function
• 5 years of experience and success in a leadership role with people management responsibilities
• Demonstrated excellence in executing effective marketing programs and building relationships with strategic clients
• Education: Bachelor’s degree; Masters preferred
• Demonstrated career progression from digital marketing through to multichannel planning roles
• Strong preference for healthcare/benefits or consumer-facing experience

Responsibilities

• Develop strategic engagement playbooks and plans that drive awareness and engagement for our strategic clients enabling ROI and PGs
• Lead a results-oriented and passionate partner marketing team that spans enterprise and health plan clients
• Work closely with Consumer Marketing leadership team and key collaborators across the organization especially Client Success to drive client engagement best practices
• Establish objectives with business stakeholders in the organization to support the organization’s OKRs
• Nurture relationships and regularly engage with high-value business and financial media, community organizations and trade associations
• Guide Included Health’s best practices with new and data backed approach
• Work closely with our policy team to develop and drive communications programs that advance our advocacy initiatives
• Develop best practices for how to best drive adoption of marketing programs