Sr. Marketing Manager

Summary

The job is for a Sr. Marketing Manager-Enterprise at Fourth, a global leader in restaurant and hospitality management technology solutions. The role involves driving pipeline and bookings in high value accounts by executing account-based strategies and tactics, developing custom messaging and content, partnering with Product Marketing and Design, and tracking the effectiveness of ABM campaigns.

Requirements

• You have prior account-based marketing campaign experience and have demonstrated success (2+ years in ABM, 3+ years in B2B marketing)
• Excellent communication skills (written and verbal – even though you will have copywriter access, sometimes you may need to do the writing yourself)
• Excellent project management, analytical and budget management skills
• Experience with Salesforce (you can create reports)
• You are analytical and data-driven
• You are commercially minded (extra credit if you’ve held a quota before)
• You thrive in collaborative, fast paced environments
• You are curious and obsessed with making things happen and have a “student” mindset when it comes to ABM and B2B marketing

Responsibilities

• Drive pipeline and bookings in our high value accounts (new logo and customers) by executing account-based strategies and tactics in partnership with sales
• Research, score, and identify high value target accounts and segments within our ICP
• Develop and execute multi-channel account-based marketing and sales campaigns tailored to the needs, pain points and buying journey for each target
• Develop custom messaging and content – taking into account the buyer’s specific challenges, goals and interests
• Research and share insights about the targets and support account-based prospecting and selling activities
• Partner with Product Marketing and Design to drive content strategy, planning and execution
• Drive maximum coordination and alignment with the sales team across your campaigns
• Track and measure the effectiveness of your ABM campaigns, account engagement and assess ROI to figure out what works, what doesn’t and optimize investments going forward

Preferred Qualifications

[if you can use Marketo, that’s a plus]

Benefits

• Unlimited PTO
• Health, Dental, Vision
• 401K match
• Charity Days
• Parental Leave
• Flexible Work Environment