Strategist

Summary

Join the Wikimedia Foundation as a high-performing, collaborative and creative brand strategist to help chart the future of one of the world's most beloved brands: Wikipedia and other Wikimedia projects.

Requirements

• Minimum 2 years of relevant experience
• Strong understanding of core brand strategy frameworks (research, data analysis, brief writing, brand positioning)
• Proven ability to conduct research across audiences, competitors, and the market, translating data into actionable insights for marketing strategies
• Experience working on global brands in non-US or EU markets
• Ability to partner with diverse vendors and engage international audiences
• Collaborative environment, working effectively in group project scenarios and teams with shared decision-making
• Proven record of working well across a wide range of disciplines from PR to Product, Design to Donor Relations
• Ability to guide and support WMF staff, Wikipedia Volunteers and partners through brand development
• Data-driven performance measurement planner
• Recommendation of measurement approaches to data teams, tracking results, analysing data, and using findings to optimise future brand efforts

Responsibilities

• Maintain a library of brand assets and materials and guidelines for Foundation staff, volunteers and partners around the world to use
• Coach, educate and inspire volunteers, partners, and collaborators on the correct usage of brand materials
• Work with insights analysts to maintain and improve tools for measuring brand health around the world
• Extend and refine the Wikimedia brand guidelines in order to meet new needs of Foundation staff, teams, and users
• Review and respond to requests to make use of the brand from Foundation teams, partners, and volunteers
• Be a strategic thinking partner to Foundation teams, partners, and volunteers grappling with a brand challenge or wanting to realise a brand opportunity
• Collaborate with data teams across the Foundation to unearth powerful insights to inform brand positioning, planning, architecture, marketing
• Co-develop deceptively simple future focussed strategies to answer complex questions posed by Foundation teams, partners, and volunteers
• Draft data informed, actionable brand communications, creative and design briefs
• Act as a brand guardian, providing focused feedback to creatives on brand application, ensuring consistency across tone, language, personality, visuals, and messaging

Benefits

Remote work