SVP, Media Insights And Analytics

Summary

Join Avalere Health as the SVP of Media, Insights & Analytics and lead the strategic direction and execution of media planning, data operations, analytics, and reporting. You will manage a team, ensuring high-quality work and collaboration across disciplines. This role involves supporting new business development, building capabilities, and fostering a solution-oriented mindset. You will partner with stakeholders, clients, and cross-functional teams to deliver impactful results and drive organic growth. The ideal candidate possesses extensive experience in media and marketing strategy, strong data analysis skills, and proven leadership abilities. Avalere Health offers a comprehensive benefits package, including retirement plan, medical insurance, and flexible working practices.

Requirements

• 15+ years of experience in the media and marketing strategy
• 7+ years management experience
• Deep pharma experience across diverse set of disease states and audiences
• Strong data-driven background
• Proven client relationship experience, with the ability to articulate complex concepts to non-technical stakeholders
• Proven ability to understand the client’s business and bring strategic business thinking to lead team to develop the most effective media, audience, and data strategy in partnership with the cross-functional teams
• Proven ability to communicate in all channels effectively and handle difficult situations among team and/or client with tact and professionalism
• Experience leveraging complex modeling and advanced analytics to understand channel impact and ROI; knowledge of statistical significance and ability to communicate relative confidence and risk levels
• Robust understanding of the strategic value of strong data and analytics and how to commercially leverage data and analytics
• Strong problem-solving skills and a proactive approach
• Understanding of emerging technology and latest trends to drive innovation
• Advanced understanding across client verticals of media strategy, goal setting, and channel selection
• Proven ability to build cohesion among cross-functional teams, build strong internal partnerships to improve ways of working, develop capabilities, and drive innovation
• Strong leadership and team development skills, with experience in leading multi-disciplinary teams

Responsibilities

• Act as a strategic partner to key stakeholders, advising on the use of media engagement and analytics to drive business objectives and decisions
• Drive adherence to organic growth roadmaps and business plans
• Represent the agency’s media and analytics capabilities in new business opportunities and industry events
• Develop and support thought-leadership involving media, data, and analytics both internally and externally
• Build cohesive partnerships with cross-functional counterparts across agency to identify, support, and develop opportunities for organic growth, new capabilities, and innovation
• Collaborate with cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Serve as point of escalation for client concerns and drive solutions to address needs
• Develop and foster a solution-oriented mindset across the team
• Lead media and data and analytics teams in engagements with clients to deliver ROI
• Monitor team pacing and work with team leaders to ensure profitability on client accounts
• Manage staffing plans to ensure resources are structured to support client needs and achieve agency objectives
• Partner with technology teams to develop and deploy machine learning models and AI-driven solutions to address specific challenges faced by our clients
• Stay updated with the latest trends, best practices and advancements in media, data, and AI
• Ensure teams understand and utilize industry best practices across media and data
• Ensure strategic lens is applied to media plans, performance reports, dashboards, and models leveraging actionable insights
• Actively listen to and resolve issues to support teams, removes barriers, and drive performance
• Lead overall performance management across teams, including goal setting and reviews
• Mentor and develop team leaders, fostering a culture of inclusion, innovation, and continuous improvement
• Partner with team leaders on staff development and team training needs

Benefits

• Generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Many other excellent employee benefits
• Flexible working practices