Team Lead Creator Marketing

Summary

Join air up's Influencer Marketing Team as a passionate people leader and bring a unique product of one of the fastest-growing consumer brands to the next level. Lead creator marketing teams in Netherlands/Belgium and DACH, strategically and operationally, considering company goals and local market needs. Oversee a 6-digit budget allocation across markets, channels, and formats. Support team members in conceptualizing marketing campaigns and develop efficient structures and processes. Ensure engaging content across all funnel steps, leveraging your understanding of channels, formats, and content trends. Translate global strategy into local roadmaps, review performance, and report on areas of optimization. Develop local teams, ensuring growth and upskilling. Focus strategically on local regions to ensure awareness, interest, ROI, and creative excellence.

Requirements

• You have 5+ years of experience in content creator marketing, of which you worked +2 years in a position with functional as well as disciplinary leadership responsibilities
• You are a social media expert with strong marketing communication skills and a creative understanding of how to build up a funnel
• Your strong strategic competence makes it easy for you to conceptualize the content creator marketing approach on region, market, or campaign level
• You work data driven and have a good analytical understanding of marketing and campaign KPI’s combined with strong Excel/Google sheet skills

Responsibilities

• You lead the creator marketing teams of 2 countries (Netherlands/Belgium,DACH) strategically as well as operationally, considering the company goals and marketing mix in combination with the local market needs
• You oversee the allocation of a 6-digit budget across markets, channels, and formats to enable each team to spend it efficiently
• You are the sparring partner for your team members, support them regarding the conceptualization of marketing campaigns and develop structures and processes to fuel efficiency
• You ensure engaging and entertaining content to go live across all funnel steps in each of the markets by bringing an in-depth understanding of channels, formats, and content trends to the teams as well as by being a great creative sparring partner to them
• You steer local teams by translating global strategy & frameworks into local roadmaps
• You review and report performance for all markets, indicating areas of optimization
• You develop local teams to ensure growth and upskilling of all teamies
• You ensure gold star content for teams, through reviewing local influencer content and helping teams improve to ensure creative, unique and engaging content reflecting air up's brand standards
• You focus strategically on local regions to ensure Awareness, interest and ROI, creative excellence, through local team creator selection, briefing and execution as related to business goals

Preferred Qualifications

• You have ideally experienced in an influencer marketing environment, have worked in a fast-paced consumer brand or FMCG environment, and you have a proven track record of successful, engaging campaigns or content collabs/partnerships
• You are fluent in English, all other languages are a plus

Benefits

• 30 days of vacation
• Discount on our products
• Employer-funded pension & location related insurances (may vary per country)
• Purpose built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)